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Copyright © 2025
Copyright © 2025
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About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Summary & Responsibilities
Kinesso brings together top talent in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that seamlessly integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. If you are an adtech expert looking for a technically challenging product management position, we’d love to hear from you.
The Associate Director, Product Management is responsible for the product vision and execution of addressable campaign optimization, including AI-powered, automated custom bidding and budget reallocation within the Activation Console in Interact. This role leads product planning and execution throughout the product lifecycle, including: requirements gathering and prioritization with stakeholders, defining the product vision and roadmap, partnering with data science on models and prototypes, working with design and engineering to develop features, and managing product releases. You’ll also collaborate closely with product marketing and client success teams to ensure customer satisfaction goals are met, develop go-to-market strategies, and drive global user adoption.
The ideal candidate is a motivated and innovative product manager who is an expert in the addressable advertising ecosystem (big bonus if you’re knowledgeable about Search, Social and Programmatic Buying platforms such as DSPs and platform integrations). We want to find someone who is collaborative, thinks outside the box, and is excited to leverage AI and innovation solutions to transform the way addressable media buying and campaign optimizations are done today.
Job Responsibilities
Desired Skills & Experience
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: