Brand Executive

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Brand Executive

Are you a commercially minded marketer ready to bring brands to life? Do you thrive in fast-paced, consumer-focused environments where creativity meets data-driven decision-making?

We’re looking for a Brand Executive to join our UK & Ireland team, playing a key role in delivering impactful brand strategies and activation plans across a dynamic FMCG portfolio.

Tasks and Responsibilities:

In this role, you’ll support end-to-end brand activities—combining strategy with hands-on execution:

• Support the development and rollout of brand plans aligned to business goals
• Deliver engaging marketing campaigns across digital, retail, and media channels
• Own content creation and ensure a strong, consistent brand presence online
• Drive and optimise digital marketing campaigns for performance and reach
• Monitor brand performance, track KPIs, and support budget management
• Collaborate with commercial teams and retail partners to bring initiatives to market
• Analyse market trends and consumer insights to identify growth opportunities
  
  

You’ll work closely with

You’ll be at the heart of a highly collaborative ecosystem, partnering with:

• Sales, Category & Insights, and Commercial Strategy teams

Global brand and innovation teams

External agencies (media, creative, research)

Retail customers and key industry stakeholders

Who you are?

We’re seeking an enthusiastic and driven marketer who is ready to make an impact:

• Background in marketing, business, or a related field
• Experience or exposure within FMCG, Consumer Health, or a fast-moving commercial environment
• Strong understanding of digital marketing and media channels
• A proactive mindset with the ability to adapt quickly
• Excellent communication and stakeholder management skills
• Analytical thinking with attention to detail
• Comfortable working across multiple projects in a dynamic setting
  
  

Why join?

• Work on well-known brands within a leading consumer-focused organisation
• Gain exposure to end-to-end brand management in a highly collaborative environment
• Be part of a team that values innovation, ownership, and continuous learning
• If you’re passionate about brands, consumers, and delivering marketing that drives real impact—this is your opportunity to grow your career in FMCG.
  
  

Your Application

“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.

We value our employees and believe that rewarding your contributions is essential to our shared vision. Discover the exceptional benefits awaiting you as a valued member of #Teambayer

Compensation And Benefits

We believe in transparent and competitive compensation.

Salary you can expect: Min £44K – max £50K pa depending on experience. Salary reviews take place annually in April.

• Competitive compensation package consisting of an attractive base salary and annual company bonus.

Individual bonus can also be granted for top Talent Impact

28 days annual leave plus bank holidays

Private Healthcare, generous pension scheme and Life Insurance

Wellness programs and support

Employee discount scheme

International career possibilities

Flexible and Hybrid working

Help with home office equipment

Volunteering days

Support for professional growth in a wide range of learning and development opportunities

We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.

#Hybrid

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com .

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

Location:

United Kingdom : Berkshire : Reading

Division:

Consumer Health

Reference Code:

872020