Job Description Summary
The Surgery Strategy & Marketing Leader, International will play a critical leadership role in shaping and executing the strategic and marketing roadmap for the Surgery business across the International Region (Europe, Middle East, Africa, Latin America, India, Japan, and AKA). As a key member of the International Surgery leadership team, this individual will work closely with the General Manager and cross-functional stakeholders to drive commercial success, market relevance, and long-term growth.
This role leads the regional marketing function and collaborates across Product Management, Sales, Service, Channel, Clinical, and Regulatory teams. A strong partnership with the Clinical Marketing team is essential, working in lockstep to ensure cohesive strategy, impactful messaging, and aligned execution across the portfolio. The role requires a strong commercial mindset, strategic agility, and the ability to translate vision into measurable impact.
Responsibilities
Job Description
Strategic Planning & Execution
- Act as a strategic advisor to the GM, co-owning the business strategy and execution roadmap
- Lead development of the International Surgery strategic plan, including market segmentation, portfolio prioritization, and adjacencies.
- Drive mid- and long-term strategic initiatives including localization, GTM model evolution, and commercial readiness.
- cross-functional efforts and preparation for monthly operating reviews, ensuring strategic alignment and performance visibility.
Go-To-Market Optimization
- Assess and refine GTM strategies across diverse markets, balancing direct and indirect models.
- Partner with Zone and LCT teams to optimize channel partner performance and coverage.
Portfolio Strategy & Innovation
- Collaborate with global product teams to shape portfolio strategy based on regional needs, competitive dynamics, and clinical trends.
- Lead lifecycle management and integrate New Product Introductions (NPIs) into the marketing mix.
- Identify and evaluate opportunities for portfolio expansion into adjacent markets and technologies.
Localization & Market Access
- Lead cross-functional efforts to localize offerings, including regulatory, manufacturing, and commercial enablement.
- Partner with QA, legal, and local teams to accelerate time-to-market and ensure compliance.
External Partnerships
- Identify and cultivate strategic partnerships with key opinion leaders, academic institutions, innovation hubs, and third-party industry players.
- Support business development efforts including licensing, co-development, and strategic alliances.
Marketing Leadership
- Lead the regional marketing function and develop a high-performing team.
- Develop and execute integrated marketing plans tailored to regional customer segments.
- Own messaging, positioning, and value proposition development for the Surgery portfolio.
Commercial Excellence
- Elevate funnel management, forecasting accuracy, and sales enablement across the region.
- Drive adoption of best practices in pricing, deal structuring, and value-based selling.
Customer & Market Insights
- Maintain deep understanding of customer needs, competitive landscape, and macro trends.
- Translate insights into actionable strategies and commercial plays.
Quality & Compliance Goals
- Ensure adherence to all applicable quality, regulatory, and compliance standards.
- Drive continuous improvement and simplification across marketing and strategy processes.
- Promote a culture of integrity, transparency, and accountability.
Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- Significant experience in healthcare strategy, marketing, or commercial leadership.
- Proven track record in leading complex strategic initiatives across diverse geographies.
- Strong commercial mindset with experience designing, executing, and monitoring strategic plans.
- Demonstrated success in integrating NPIs and managing product lifecycles.
- Experience building and leading high-performing marketing teams, with a focus on execution, innovation, and team development.
- Proven ability to lead people both directly and indirectly; recognized as an excellent coach and mentor who develops talent and builds high-performing teams.
- Strong understanding of surgical technologies, clinical workflows, and healthcare systems.
- Experience with channel strategy, external partnerships, and portfolio management.
- Excellent analytical, communication, and leadership skills.
- Fluent in English; additional languages a plus.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, g ender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Behaviors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Total Rewards
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Additional Information
Relocation Assistance Provided: No
