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Here at Moonpig, we’re on a mission to build the world’s biggest b2b gifting business — and we’re looking for a hands-on, commercially-savvy Growth Lead on a 12 month Contract to make it happen.
This is a rare chance to be the mini-GM behind a high-priority b2b scale-up, with all the tools and backing of one of the UK’s most loved consumer brands.
Vision:
You have the opportunity to build the biggest b2b gifting business in the world; leveraging the UK's biggest customer base and household brand. Be the driver to bring the magic of moonpig to scale in the b2b world.
Mission: Prove product–market demand in year one
- Deliver against ambitious new customer acquisition goals
- Build the repeatable go-to-market systems that will drive long-term growth
This is a hands-on, high-impact role — from launching paid search campaigns and building forecasting models to pitching directly to enterprise HR teams. You’ll own the entire revenue engine end-to-end: testing and scaling acquisition channels, closing deals, and shaping pricing strategy. You’ll also work closely with Product to refine our proposition and deepen market fit.
We’re moving fast — so we’re looking for someone who’s available to join us in August 2025, and must be able to work 2–3 days a week from our London Head Office.
Key Responsibilities:
- Demand generation & channel ownership: Start-up and scale paid / organic channels (SEM, paid social, outbound, partnerships, affiliates).
- Demand, pipeline & closing: iterate initial playbook (ICP, qualifying, proposals, CRM hygiene) and close the next 50 accounts
- Own Pricing & trade levers
- Unit-economics ownership: Own Model and management of unit economics and report clear, commercial metrics to leadership, including exec level stakeholders.
- GTM strategy & messaging: Craft positioning, landing copy, case studies; feed insights to Product for roadmap.
- Cross-functional glue: “build-measure-learn” loop with Product Manager
About you:
- Deep hands-on b2b growth marketing experience, particularly paid channels
- Experience of commercial ownership of pricing, CAC, LTV and unit economics
- Track record of building or rebuilding GTM strategies from 0 to 1
- Confident pitching to enterprise buyers and navigating deal cycles
- Product-led growth (PLG) experience in fast-paced environments
- A consulting background or strategic planning experience is highly desirable
- Previous ownership of growth budgets and full-funnel performance experience is highly desirable
You’ll Thrive If You Are…
- A scrappy operator – ready to launch a LinkedIn campaign in the morning and jump on sales calls after lunch.
- A strategic thinker – who can model trade-offs and size market opportunities with confidence.
- A data-led storyteller – you bring clarity to ambiguity through numbers and narrative.
- A resilient optimist – who learns quickly from failed tests and pushes forward with curiosity and drive.
