Content and Planning Lead

Edinburgh, Scotland, United Kingdom

7/16/2025

Our people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive.

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Job Description

Join us as a Content & Planning Lead

• In this key role, you’ll be responsible for developing and implementing a new content strategy for colleague communications across all internal channels
• You’ll be leading a team of Colleague Communications Managers to deliver innovative and engaging content and campaigns
• You’ll champion the voice of our customers and colleagues, creating world-class content and campaigns inspired by the bank and external data and insights
  
  
  

What you'll do

As a Content & Planning Lead, you’ll be driving the creation of innovative and engaging content and campaigns, as well as owning and maintaining the strategic content and campaigns plan for enterprise-wide Colleague Communications. Working in collaboration with the Colleague Communications Leadership team, Strategic Campaigns and the Strategy & Planning team, you’ll be driving excellence across the bank’s digital content and campaigns.

You’ll also be allocating and assigning resource to prioritise content and campaigns that drive action against our Group’s strategy as well as agreeing on prioritisation and resourcing needs with the Colleague Communications Leadership team. We’ll look to you to drive the creation and adoption of a new content strategy, while driving the creation and adoption of a new rigorous planning process.

Additionally, you’ll be:

• Leading the development of a new channel strategy, driving the enterprise-wide adoption of innovative new channels
• Flexibly managing a pool of expert content and campaign creators to strategic projects and activities that drive colleague engagement across the bank
• Writing and editing content, advising on design, style and tone, and adhering to brand and accessibility standards at all times
• Making sure all content is aligned to the bank-wide Corporate Affairs strategy
• Identifying reputational risks in content and making sure they’re mitigated prior to publishing
• Overseeing the news schedule as part of the wider content plan, including writing and publishing bank-wide news
• Managing the bank’s content response to crisis communications needs as they arise
  
  
  

The skills you'll need

We’re looking for someone with exceptional editorial, written and planning skills, as well as strong leadership skills to manage a flexible pool of resources. You’ll also bring strong experience of developing, owning and maintaining strategic communication plans for a large organisation.

Alongside a proven track record of developing high quality content across range of channels and media, executing successful content and planning processes, you’ll need a keen eye for content and campaign excellence and experience of driving adherence to brand and accessibility standards.

You’ll also need:

• Outstanding written and verbal communications skills, including the ability to identify and tell stories that resonate with colleagues and customers
• A collaborative approach to facilitate working in a complex organisation with multiple stakeholders
• A digital-first mindset that embraces new technology, with experience of ensuring the adoption of new channels which drive productivity and performance in a large organisation
• To be detail oriented and highly organised, with the ability to manage deadlines in a fast-paced and changeable environment
• Proven dynamic leadership skills, with a successful track record of managing people through change and building performance