Customer Relationship Management Executive

CRM EXECUTIVE (IGAMING)

UP TO £35,000

FULLY REMOTE (UK-BASED)

Please note, you must be a UK resident to apply and have full right to work.

THE COMPANY

This international online gaming and sports entertainment business operates across multiple regulated markets, offering a broad portfolio of casino and sportsbook products. With a strong focus on user experience, localisation, and engagement, the organisation invests heavily in CRM and digital optimisation to drive player retention and lifetime value.

With teams distributed across Europe and a footprint spanning the UK, LATAM, and additional global markets, the company combines data-driven decision-making with fast-paced delivery.

Joining means stepping into a lean, collaborative environment where CRM is central to commercial performance.

THE ROLE

As a CRM Executive, you’ll contribute to both strategy and hands-on delivery across key markets, with a primary focus on the UK and additional exposure to high-growth international regions.

Working closely with senior leadership, you’ll take ownership of customer communications, lifecycle journeys, daily engagement, and performance optimisation.

In this varied role, you will:

• Develop a detailed understanding of player behaviour to drive accurate segmentation and targeted communications.
• Plan, build, test, and deploy high-volume CRM campaigns across email, SMS, push notifications, and in-app messaging — including supporting HTML builds.
• Monitor performance KPIs such as engagement, CTR, and conversion, providing clear reporting and actionable insights.
• Oversee day-to-day player engagement, reviewing behavioural trends and issuing personalised offers to support retention and revenue.
• Run A/B tests across channels to improve campaign impact and overall lifecycle performance.
• Support wider CRM initiatives including onboarding new game providers, analysing operator performance, and optimising site layouts for key territories.
• Contribute to the development and optimisation of automated lifecycle programmes.

Approximate time split:

• 60% campaign delivery and player engagement
• 25% analysis, reporting, and optimisation
• 15% strategic CRM projects and collaboration

YOUR SKILLS AND EXPERIENCE

You’ll bring:

• CRM experience, ideally within the iGaming sector – gambling experience is a must!
• Experience with Playtech.
• Strong understanding of lifecycle marketing, segmentation, and multichannel campaign execution.
• Confident communication skills, including the ability to work closely with senior leaders.
• A proactive mindset and the ability to take ideas from concept to delivery.
• Comfortable working at pace, managing multiple campaigns (30+ per week) and shifting priorities.

It’s a bonus if you have:

• Experience with automated lifecycle programmes.
• Familiarity with evaluating game performance or provider contribution.
• Exposure to international markets such as LATAM.

BENEFITS

• Direct exposure to C-suite, with genuine influence on CRM strategy and execution.
• Strategic and hands-on scope in a fast-moving, commercially impactful environment.
• Global remit across multiple markets, not just the UK.