We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing Excellence
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About The Role
The Design Excellence Lead – Motion/Sonic Identities is responsible for defining and implementing motion design and sonic branding strategies across Reckitt’s Powerbrands. This role ensures that brands are brought to life dynamically through motion graphics, animation, and sound design, creating distinctive and engaging consumer experiences across digital, packaging, and immersive brand touchpoints.
As a hands-on creative specialist, this role develops, refines, and implements motion and sonic identity frameworks, ensuring consistency, innovation, and brand distinctiveness. The Design Excellence Lead collaborates closely with Senior Design Excellence Managers, Digital, Marketing, and external production partners to create best-in-class brand storytelling through motion and sound.
Your responsibilities
- Motion Identity Development & Execution
- Lead the creation and implementation of motion identity systems, including brand animations, transitions, and logo movements.
- Develop motion principles and toolkits that ensure consistency across brand communications, digital experiences, and product packaging.
- Work with category teams to bring brand identities to life through animated assets, UI motion graphics, and experiential branding.
- Ensure all motion work aligns with global brand strategy, maintaining a consistent look, feel, and rhythm across Reckitt’s portfolio.
- Sonic Identity & Sound Design
- Define sonic branding guidelines, ensuring audio assets enhance brand recognition and emotional engagement.
- Oversee the development of brand soundscapes, audio signatures, and voice UX to enhance digital experiences and advertising.
- Collaborate with external music producers, sound designers, and voiceover artists to create unique sounds.
- Work with Marketing and Digital teams to integrate sonic branding into digital platforms, advertising, and retail activations.
- Innovation & Cross-Functional Collaboration
- Partner with cross functional teams to embed motion and sonic identity into key brand experiences.
- Work with packaging teams to explore innovative audio-visual elements, such as dynamic QR activations and digital packaging.
- Support the adoption of AI-driven motion design and generative audio tools to enhance efficiency and output.
- Conduct competitor and trend analysis, ensuring Reckitt’s brands are at the forefront of motion and sonic branding innovations.
- Training & Governance
- Establish best practices, guidelines, and training materials for motion and sonic identity execution.
- Educate internal teams and external partners on Reckitt’s motion and sonic brand principles.
- Ensure Reckitt’s motion and audio assets are well-documented and accessible, maintaining governance across global markets.
- Lead training sessions and workshops to elevate Reckitt’s internal capability in motion and sonic identity design.
The experience we're looking for
- Experience in motion design, animation, or sonic branding, preferably within a global agency or corporate setting.
- Proven experience developing motion and sonic identity systems for global brands.
- Strong expertise in motion graphics software (After Effects, Cinema 4D, Blender) and audio design platforms (Pro Tools, Logic Pro, Audition).
- Experience collaborating with brand teams, digital specialists, and external production agencies.
- Familiarity with AI-assisted motion design tools, generative audio platforms, and immersive brand storytelling.
- Strong portfolio showcasing high-impact motion and sonic brand executions.
Skills
- Motion & Sonic Identity Development: Ability to define, craft, and execute dynamic brand expressions through movement and sound.
- Creative Leadership: Hands-on ability to develop best-in-class motion graphics and sonic branding.
- AI & Technology Fluency: Comfortable working with AI-driven animation and generative audio tools.
- Cross-Functional Collaboration: Ability to work across marketing, digital, and eCommerce teams to embed motion and sound into brand experiences.
- Brand Stewardship: Ensures motion and sonic assets are aligned with global brand governance frameworks.
Mindset
- Innovative & Future-Focused: Passion for exploring the latest in motion and sonic branding.
- Consumer-Centric & Experience-Driven: Ensures brand experiences are emotionally engaging and seamlessly executed.
- Hands-On & Detail-Oriented: Thrives in a craft-led, executional role focused on elevating brand impact.
- Collaborative & Adaptive: Enjoys working across disciplines and adjusting strategies to align with evolving consumer behaviours.
The skills for success
Brand Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Digital Marketing, Commercial acumen, Collaboration, FMCG/Consumer Health Experience.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
