Experienced Hire Marketing Manager – Employer Brand

Experienced Hire Marketing Manager – Employer Brand

Base Location: One of our UK Regional offices: KPMG UK offices | KPMG UK

The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.

Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK. From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.

KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is.

Why Join KPMG as a Campaign Manager

At KPMG, our people are the heart of our success. They help us to make the difference for our clients, and the communities we serve.

At our heart you’ll find our Employer Brand team, part of the Marketing & People functions. A small, collaborative group of experienced marketing experts, specialists in talent audiences. We’re dedicated to building and managing employer brand and marketing strategies that drive our business forward.

You’ll lead a key area of employer branding in a complex, growing and fast-paced organisation. It’s a small team where you can have a big impact, and following our recent merger with Switzerland, there’s scope for partnership beyond the UK.

Who are we looking for?

An expert on the UK experienced hire talent market (including regions), who thrives on making data-driven decision-making, shares our love of insights and innovation, but who, like the rest of our small team, is just as comfortable rolling up their sleeves and running projects and delivering campaigns. Use your expertise across varied multi-channel approaches to deliver real impact to our audience personas and brand perceptions through efficient marketing activations.

Beyond marketing, this is also a role about relationships. Working with a diverse range of internal stakeholders, you can explain brand benefits in simple, business terms. You’re prepared to listen, educate, challenge, adapt and inspire to ensure the best outcomes and return while working with people at all levels.

We also pride ourselves on our strong agency and internal relationships, so will expect high standards of project management, sharp brief writing skills and an attitude that’s all about the partnership.

What will you be doing?

• Develop and lead marketing strategies for Experienced Professional audiences – from brand building to conversion, and from back-office support roles to Senior Directors and Alumni.
• Manage marketing campaigns, ensuring alignment with our brand, EVP, purpose, values, and (IDE) principles.
• Interpret audience and industry research to inform long-term strategies.
• Develop innovative, targeted, KPI focused marketing solutions to address recruitment challenges.
• Act as an Employer brand guardian and internal expert in all matters related to Employer Brand and experienced hires to a wide range of stakeholders.

What will you need to do it?

• Substantial experience in recruitment marketing, ideally in complex organizations with a focus on specialist roles across areas such as consulting, law, accounting, audit and technology.
• Proven ability to plan and deliver candidate attraction campaigns at all levels, with quantifiable outcomes.
• Strong presentation skills and experience turning insights and data into strategy.
• Demonstrable understanding of regional UK hiring market challenges and digital and social marketing.
• Highly experienced in budget management and complex project management.
• Collaborative style and proactive approach.

What’s in it for you?

Opportunity. You’ll lead a key area of employer branding in a complex, growing and fast-paced organisation. It’s a small team where you can have a big impact, and following our recent merger with Switzerland, there’s scope for partnership beyond the UK.

Development. We want to be known as a learning organisation – that’s why we’ve invested in state of the art AI L&D platforms, alongside exceptional mentoring and development programs. Of equal importance is our culture – one that encourages learning as part of your daily work – combining to give you all the tools you need to reach your full potential.

Support. From truly hybrid and flexible working, access to wellbeing tools and benefits, to volunteering days, early Friday finishes in the summer, to over 16 employee networks and too many specialist interest groups to count, KMPG is a place where you’ll feel you really belong and have the support to succeed.

To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.

Find out more:

Within Central Services we have a range of divisions and specialisms. Click the links to find out more below:

• Central Services (KBS) at KPMG: www.kpmgcareers.co.uk/experienced-professional/kpmg-business-services/
• Inclusivity and KPMG: www.kpmgcareers.co.uk/people-culture/being-inclusive/
• KPMG Workability and Disability confidence: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/need-support-let-us-know/

For any additional support in applying, please click the links to find out more:

• Applying to KPMG: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/
• Tips for interview: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/application-advice/
• KPMG values: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/our-values/
• KPMG Competencies: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/kpmg-competencies/
• KPMG Locations and FAQ: www.kpmgcareers.co.uk/faq/?category=Experienced+professionals