Head Of Growth

Contract: Fixed-term (12 months maternity cover)

Start date: June 2026 (handover period included)

Location: Hybrid (London)

The role

Different Dog is entering an exciting and critical phase of growth.

We are evolving our brand, refining our proposition, and scaling customer acquisition across new and existing channels. This role exists to drive the next step change in growth.

This is not a caretaker role. We are looking for someone who is motivated to take real ownership of growth during a pivotal period for the business. The mandate is to drive acquisition, improve retention, and continuously optimise the full customer journey.

You will work closely with the Chief Growth Officer and partner deeply with the Brand & Creative team to ensure media, creative and proposition work together to drive sustainable growth.

This role requires someone who can think holistically about growth strategy while remaining highly hands-on in execution and optimisation.

About the brand

At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.

Key responsibilities

Growth strategy & performance ownership

• Own and drive the overall growth engine across acquisition, retention and conversion
• Work closely with the Chief Growth Officer to shape growth priorities, experimentation roadmap and channel mix
• Identify opportunities to unlock step-change growth across the customer journey

Customer acquisition

Own performance across all acquisition channels, including 

• Online channels Meta, Google, YouTube and TikTok
• Influencers and creator partnerships
• Events and direct Marketing (DMs, Door Drops, etc.)
• Emerging channels and growth partnerships

Responsibilities include:

• Media planning for both online and offline channels
• Channel performance and budget optimisation
• Identifying and scaling new acquisition channels
• Driving continuous testing and learning across media and creative

Customer retention & lifecycle

• Lead retention strategy across the customer lifecycle
• Oversee CRM programmes, including email and lifecycle communications
• Identify opportunities to improve customer lifetime value and reduce churn
• Identify and deliver on X-sell opportunities (add-ons)
• Work closely with Customer Delight and product teams to ensure insights feed back into retention initiatives

Creative effectiveness

Creative performance is a core growth lever. This role owns the creative effectiveness process, ensuring a strong feedback loop between media performance and creative development.

Responsibilities include:

• Defining and running the creative testing framework
• Providing performance insights to guide creative development
• Partnering closely with the Brand & Creative team to improve creative impact
• Managing the performance creative agency

The internal creative team reports to the Head of Brand, so strong collaboration between Growth and Brand is critical.

Conversion optimisation & landing pages

• Own optimisation of landing pages and pre-signup conversion journeys

Team leadership & cross-functional collaboration

You will lead a team:

• Lead and develop the growth team
• Manage agency partners across performance channels
• Ensure clear priorities, accountability and pace of execution

You will work closely with:

• Brand & Creative team on campaigns and creative effectiveness
• Tech team on CRO, tracking and landing page optimisation
• Customer Delight team on retention insights and lifecycle improvements

What we’re looking for

Experience

• Proven track record of driving meaningful growth in a D2C or subscription business
• Demonstrated ability to scale customer acquisition efficiently, 
• Experience building and running high-performance growth engines, combining media, creative testing, CRO and lifecycle marketing
• Track record of identifying and unlocking step-change opportunities, not just incremental optimisation

Skills & mindset

• Strong growth mindset with a test-and-learn approach
• Able to think strategically while staying close to execution
• Comfortable working with data to drive decisions
• Deep understanding of creative performance and media effectiveness
• Able to prioritise and move quickly in a fast-paced environment

Personal attributes

• High ownership and accountability
• Commercially minded and results driven
• Hands-on and pragmatic
• Energised by the opportunity to drive real growth during an important phase for the company

Working with us looks like

· Dynamic, ambitious and supportive working environment

· Annual Leave: 24 days per year, plus 1 day birthday leave

· Pension

· Health plan scheme

· Free car parking

· Team discount on our fantastic products

· Team and company events

· Office dogs 🐾♥️

At Different Dog, we’re an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work