Lead Customer Insight Analyst

CompanyHarnham

LocationLeeds, England, United Kingdom

Posted At12/4/2025

UK Visa Sponsorship Analytics

Occupation Type

Data analysts

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

LEAD CUSTOMER INSIGHT ANALYST

£60,000–£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce

THE COMPANY

UK's largest online healthcare platform delivering prescriptions directly to patients' homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.

THE ROLE

Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role - balance strategic ownership with getting into the data yourself.

WHAT YOU'LL DO

Own LTV modeling and RFM analysis across the business
Build customer segmentation frameworks for acquisition and retention programs
Work with social listening tools and voice of customer data
Design and analyze A/B tests to optimize campaigns
Partner with Data Science on predictive models (churn, propensity, scoring)
Present insights to CMO, CRM Director, and Finance teams
Manage team of 4 analysts - set direction, develop talent, show what great looks like

KEY PROJECTS

Azure to Microsoft Fabric migration (starts January)
Tableau to Power BI migration
LTV model rollout across organization
RFM integration into CRM workflows
Smart Reminders campaign measurement (prescription refills)

WHAT YOU NEED

Essential:

Strong SQL (querying large datasets, complex joins, optimization)
Customer segmentation, LTV modeling, or RFM analysis experience
Understanding of predictive models (churn, propensity, scoring)
Power BI or Tableau for dashboards
Team leadership or mentorship experience
Confident C-suite communicator with energy and presence

Highly Desirable:

Subscription business or repeat purchase experience
E-commerce or direct-to-consumer analytics
Marketing analytics background
Python or R for data analysis

TECH STACK

SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools

WHAT'S ON OFFER

£60K-£70K base + 10% bonus
Leeds hybrid (2 days/week, near M1)
Greenfield opportunity to build insight function
Team will grow significantly if successful
High visibility with senior leadership
Mission-driven: helping patients access healthcare

INTERVIEW PROCESS

1-hour with Head of Customer Insight (motivations, fit)
Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)
Final interview (senior leadership, offer)

Timeline: 2-3 weeks

HOW TO APPLY

Send CV to Mohammed Buhariwala at Harnham

Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds