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Responsibilities
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The Artist Partnership team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping artists to secure success on the platform, music streaming, hit charts and brand collaborations.
Responsibilities:
- Grow, maintain, and manage relationships with established and emerging artists, managements and labels and identify collaboration opportunities. Provide sustainable account support and promotion to key partners.
- Develop, apply and iterate local market strategies contributing to TikTok's music ecosystem, including measures to manage partners, grow artist accounts and enhance industry perception.
- Pioneer and introduce new products and services into daily music partnerships and provide feedback to product teams.
- Plan and execute bespoke artist campaigns around new releases and other events, showcasing TikTok product features and impact on music discovery.
- Use data analysis to generate insights about market trends, promotion effectiveness and artist performance.
- Work closely with cross-functional teams to coordinate initiatives and build synergies.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above, music industry background is preferred.
- Have strong relationship building and business development skills, excellent logical thinking ability, clear problem analysis and solution ideas, and be innovative.
- Full proficiency in English and French, both verbal & written.
Preferred Qualifications:
- 5+ years of experience in strategic partnerships, music marketing, or related fields.
- Sensitive to data and business, good at statistical analysis and discovering excellent service cases.
- Have good communication and coordination skills, be able to promote cross-team collaboration and have some project management ability.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
