Regional Sales Manager - Spear Travels and Millington Travel
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To be accountable for the performance of Spear Travels Group and Millington Travel brands, driving commercial success and operational excellence in line with business objectives. This role leads and inspires retail sales teams to achieve targets, deliver exceptional customer service, and uphold company standards.
The ideal candidate will be based in the Leicestershire area. This role requires regular national travel.
Key Responsibilities
Regional Sales & Performance
- Drive profitability and productivity across the region.
- Achieve set targets and KPIs in travel and foreign exchange.
- Identify and implement opportunities to increase regional sales.
- Lead the execution of topical and commercial deals as directed by Head Office.
- Attend trade meetings to report on regional performance.
- Undertake branch visits and sales calls to ensure standards and sales are maintained and delivered, setting clear objectives whilst giving feedback and ensuring that follow ups are planned
Leadership & Team Development
- Inspire, coach and guide branch managers whilst ensuring adherence to company policies and FSA regulations.
- Provide coaching, guidance, and support to develop high-performing teams.
- Set and monitor professional development plans using performance management tools.
- Support recruitment and apprenticeship initiatives within the region.
- Demonstrate key operational tasks to managers (e.g., enquiry management, social media, selling systems).
Operational Excellence
- Conduct regular branch visits and sales calls to maintain standards and drive results.
- Set clear objectives, provide actionable feedback, and ensure follow-ups are completed.
- Use reporting systems to analyse performance and implement improvement actions.
- Ensure continuous review and enhancement of operational procedures.
Customer Experience
- Ensure customer service aligns with company standards including the Hays Travel SMILE values.
- Measure customer satisfaction to identify trends and areas for improvement
- Promote a culture of excellence in service delivery across all branches.
Communication & Collaboration
- Maintain regular communication with key business areas, providing solution-focused feedback.
- Advocate for the use of social media in line with company standards.
- Present information effectively in written, video, and virtual formats.
Community & Brand Engagement
- Identify and lead external and in-branch events to boost brand exposure and attract new customers.
- Maximise local community partnership opportunities to enhance regional presence.
Key Competencies
- To have experience of working in a similar role within the travel industry.
- Proven track record in retail management and leadership.
- Strong strategic, analytical, and organisational skills.
- Ability to develop teams and support continuous professional growth.
- Skilled in reviewing performance and identifying areas for improvement.
- Excellent communication, influence, and negotiation skills.
- High attention to detail and presentation standards.
- Independent, creative thinker with a proactive mindset.
- Strong leadership and decision-making capabilities.
- Self-reflective with a commitment to personal and professional improvement.
Our values
Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.
- Supportive
- Motivational
- Innovative
Working with us
Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.
Of course, it's not all about work. We’re very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.
Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.