Search Activation Manager
CompanyNatWest Group
Location
Manchester, England, United Kingdom
Employment TypeFull-time
Posted At5/2/2026
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (36.0%).
Occupation TypeMarketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
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Description
Join us as a Search Activation Manager
You’ll manage the planning, execution and optimisation of paid Search campaigns across Google Ads and Microsoft Advertising. Your focus will be on ensuring strategic alignment, operational excellence, and measurable outcomes through innovation, collaboration and compliance.
As part of a hybrid in-house and agency team, you’ll develop and implement Paid Search strategies that translate our business objectives into high-performing campaigns. As well as ensuring operational and financial control, you’ll deliver actionable insights and recommendations to stakeholders through regular reporting and post-campaign analysis.
You’ll also:
To succeed in this role, you’ll bring hands‑on paid Search experience and strong analytical skills. Crucially, you’ll also be able collaborate and communicate clearly with a range of stakeholders, including internal and agency partners.
In addition, we’ll expect you to have:
- Become a valued member of our Marketing team and deliver the high‑performing paid Search activity that supports our growth across brands and customer segments
- You’ll take ownership of Search campaign activation, working closely with franchise marketing teams and directly with partners like Google to turn business objectives into measurable results
- This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to Search
You’ll manage the planning, execution and optimisation of paid Search campaigns across Google Ads and Microsoft Advertising. Your focus will be on ensuring strategic alignment, operational excellence, and measurable outcomes through innovation, collaboration and compliance.
As part of a hybrid in-house and agency team, you’ll develop and implement Paid Search strategies that translate our business objectives into high-performing campaigns. As well as ensuring operational and financial control, you’ll deliver actionable insights and recommendations to stakeholders through regular reporting and post-campaign analysis.
You’ll also:
- Run day-to-day campaign delivery, monitoring performance and resolving delivery or technical issues
- Apply best practice to keyword targeting, ad copy and bidding strategies to improve efficiency and results
- Manage budgets, pacing and financial processes, making sure approvals and controls are followed
- Complete quality assurance checks for campaign setup and tracking, resolving issues such as tracking errors
To succeed in this role, you’ll bring hands‑on paid Search experience and strong analytical skills. Crucially, you’ll also be able collaborate and communicate clearly with a range of stakeholders, including internal and agency partners.
In addition, we’ll expect you to have:
- Proven experience of running paid Search campaigns across Google Ads and Microsoft Advertising