Senior Brand Manager
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Senior Brand Manager - Lucky Saint
📍 London | Reporting to Head of Brand
The Opportunity
We’re looking for a Senior Brand Manager to join Lucky Saint as we enter our next phase of growth - investing in new channels and continuing to build one of the UK’s most distinctive and loved drinks brands.
Since launching in 2018, Lucky Saint has become the UK’s number one dedicated alcohol-free beer, built category-leading brand love and delivered award-winning campaigns across DTC, retail and hospitality. This is a unique opportunity to join the team and help take the brand to the next level.
Why this role is exciting
This isn’t a "manage the brand” role — it’s a build the brand role.
You’ll be:
- Empowered to come up with and deliver your own creative ideas, not just briefing agencies - just look at our latest partnership with Lime Bikes
- Delivering integrated campaigns across digital, social, creators and partnerships
- Managing and developing a team of three: Social Media Manager, Influencer and Community Exec and Brand Activations Exec
- Gaining omnichannel experience, working with DTC, on and off-trade teams to drive real commercial impact
- Helping evolve our strategy from seasonal to year-round growth
You’ll work on:
- High-profile campaigns (including Dry January and beyond)
- Creator and influencer strategy (with growing investment)
- Cultural partnerships (Strava, run clubs, events)
- Retail and experiential activations
A day in the life:
You’ll spend your time bringing the Lucky Saint brand to life — from shaping campaigns and creative, to planning activations and partnerships. You’ll work closely with trade and DTC teams to ensure everything we do drives awareness, trial and growth, while continually reviewing performance and refining what’s working. You’ll meet with the team at our offices above The Lucky Saint pub in Marylebone, or work from home when you need to, up to two days a week.
What you’ll be responsible for:
- Delivering integrated campaigns across digital, social, creators and experiential
- Leading and developing social, influencer and events team
- Driving partnerships and collaborations
- Managing digital media investment and optimising performance
- Embedding a test-and-learn approach and tracking ROI
- Working cross-functionally to ensure brand drives commercial impact
What we’re looking for:
- 6–8 years’ experience in brand/marketing roles
- Experience in challenger or high-growth brands
- Brand-side / supplier-side experience, ideally FMCG scale-up brands
- Strong track record delivering integrated campaigns
- Experience across digital, social and creators
- Proven ability to manage a team
- Commercial mindset with understanding of how brand drives growth
What you’ll get:
- A brand with real cultural momentum and headroom for growth
- Ownership beyond a typical Senior Brand Manager role
- Opportunity to lead a team
Package
- Competitive salary + bonus (details will be shared with you)
- Share options
- Vitality health
- 25 days holiday
- Pension
- Flexible working (office based, hybrid 3 days a week)
- Monthly Lucky Saint allowance
*This role is being managed by Lucky Saint's retained hiring partner Two Recruitment, who will be in contact if your application is successful.
**Please note that we can't reply to all direct InMail DMs following up on applications due to the overwhelming volume of messages we're receiving. We appreciate the initiative, but please be reassured all applications will be reviewed and responded to via the job ad if you apply.
At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application. If you’re happy to help, please click here.