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Job Description
We are looking for a Senior CRM Marketing Executive to join our Digital Marketing eCommerce team. Based at Next Head Office in Enderby, Leicestershire with a competitive salary range and great benefits!
At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business.
About the role:
As the Senior Email Marketing Executive within the Digital Marketing eCommerce team, utilising your experience you will focus on the execution and enhancement of our eCRM programs for NEXT. You will play a pivotal part in the team and will be responsible for developing and delivering impactful email communications across all markets and segments.
What else is involved?
- Develop and execute email marketing campaigns including the set-up, testing, scheduling, and deployment of one-time, recurring, and triggered campaigns
- Drive the email strategy and wider communication plans for some of our key markets
- Utilizing data to build customer segmentations and targeting (with support from data science/analytics team)
- Encourage data quality improvements and best practices
- Perform ongoing A/B testing to improve campaign performance
- Monitor, track, and communicate campaign results with stakeholders and provide actionable insights and improvements for future development
- Influence high quality email content through our internal Design team, bringing impactful messages to life with email best practice in mind
- Constantly research digital communications best practices, trends and technologies
- Reporting to the Digital Communications Lead with potential responsibility for a small team.
You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working.
About you:
- Proven ability in marketing/communications with 3+ years relevant email marketing experience
- Excellent written and confident verbal communication skills - dealing with senior stakeholders daily
- Proven ability to build excellent relationships with a range of internal and external stakeholders/teams
- Proven ability to effectively operationally / project manage teams to deliver projects
- Experience of utilising CRM/ email service platforms such as Bloomreach
- Ability to understand data and reports to highlight key takeouts and actions
- Good knowledge of retailer e-commerce objectives and ways of working
- Excellent analytical, organisational, project management and time management skills
- Self-motivated with the ability to prioritise tasks and take ownership of activity, which involves being able to multitask across a number of projects
- Proven attention to detail
- Able to manage and confidently present to multiple senior stakeholders
- Effective team player; can do attitude
- Intermediate level user of G-Suite including sheets
- Possess strong analytical and problem-solving skills
- Intermediate level user of Excel/Sheets
- Experience working with HTML
- Excellent leadership
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email
[email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
