SEO Outreach Manager

Join Proton and build a better internet where privacy is the default

Proton is one of Europe’s fastest growing scale-ups, serving more than 100 million users around the world. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager) and much more.

Our mission is to build a more ethical and responsible alternative to Big Tech services, with a focus on end-to-end encryption, privacy, open-source and ease-of-use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses around the world, with users from organisations including The Guardian, The New York Times and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 50 nationalities. We're headquartered in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius and Prague.

As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas and your ambition to make it happen.

Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our social media pages to learn more about us: Twitter, Reddit, Instagram.

The Team

The SEO team is a small but important part of the Proton family. The importance of SEO is widely acknowledged at the highest levels within the business; it's our greatest traffic driver and allows us to grow our customer-base at an ultra-low CPA. It is a powerful lever to generate strong brand awareness and raise awareness of the various privacy issues that are rife in the world today. As a team, we have a strong working relationship with Brand, Content, Design, Development and Product teams to help shape our website and define how we appear in the search results.

The Role

We are looking for a motivated and detail-oriented SEO Outreach Specialist to join our dynamic marketing team. The SEO Outreach Specialist will play a crucial role in our search engine optimization efforts by building relationships with relevant websites, securing high-quality backlinks, and increasing our online presence and awareness. This role requires exceptional communication skills, a creative mindset, and a passion for staying up-to-date with the latest digital marketing trends.

What you will do

• Outreach Campaigns: Develop and execute effective outreach campaigns to acquire high-quality backlinks from relevant, authoritative websites.
• Link Prospecting: Identify and evaluate potential linking opportunities through research and competitive analysis. This will cover a spectrum from converting unlinked citations, to content marketing and placement.
• Pitching: Create effective email pitches and conduct negotiations for link acquisition.
• Relationship Building: Build and maintain strong relationships with bloggers, influencers, webmasters, and other content creators in various industries.
• Collaboration: Collaborate with various internal teams (e.g., PR, Social, Content, Affiliates) to ensure campaigns and content are optimized for link-building opportunities.
• Agency Management: Take point on managing the link-building efforts of agencies, to guide their activity in supporting Business Unit objectives, and plan their activities to support internal campaigns.
• Performance Tracking: Monitor and report on the success of outreach campaigns, including link acquisition, traffic improvements, and search rankings.
• Competitor Analysis: Conduct regular competitive analysis to identify new link-building opportunities and stay ahead of industry trends.
• SEO Best Practices: Ensure all outreach activities comply with the latest SEO best practices and search engine guidelines.
• Tool Utilization: Experience with media contact databases and common SEO & Outreach tools.

What we need from you

• Four years experience in an agency or client-side SEO Outreach role.
• Proven track record of acquiring links across a range of different publication and platform types.
• Experience of supporting content strategies to achieve maximum potential, across a range of stakeholders and functions.
• A basic understanding of SEO as a whole and how outreach integrates with it and other marketing efforts and channels.
• Excellent verbal and written communications skills (English). Multi-lingual would be an advantage, especially German or Spanish.
• Familiarity with PR/outreach-specific tools as well as general SEO tools.
• Demonstrable strong organizational and time management skills.
• A creative mind and the ability to generate innovative ideas.
• Experience with both B2B and B2C marketing efforts.
• The ability to work independently, be self-motivated, and be proactive.
• A passion for the world of security, tech, or privacy.

What we offer

• Technology: we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals
• Learning & Development: we are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning
• Employee Benefits: comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs
• Stock Options: at Proton, we are all owners of the company and you get stock options when you join us
• In-Person Collaboration: collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei – you can enjoy working from home for up to 30% of the time, while enjoying great company culture during our three core days in the office.
• Food: lunch and snacks are provided by Proton every day at our offices
• Transport: we'll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location
• Flexible Working: you can define your own working hours as long as it works with team meetings
• Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do (read more about our impact here)

Our commitment to diversity and inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected.

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.

Candidate privacy notice

When you apply for a position, refer a candidate or are considered for a role at Proton Technologies AG (Proton, we, us or our), your information is stored in Greenhouse, in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills.

If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. Should you have any inquiries about how we use or manage your information or if you wish to access, correct or delete your data, please contact our privacy team at [email protected].

Proton does not accept unsolicited CVs from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.

To learn more about our privacy policy, please visit our privacy policy page.