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The Team:
The Social Media Specialist will report to the Head of Social Media and sit within the Corporate Communications team at the company. This team plays a critical role in elevating the company’s global brand presence through integrated marketing and communications efforts, supporting governance, education, content distribution, social listening, and platform strategy across all social channels.
Responsibilities:
- Support the execution of the company’s social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (LinkedIn, X, Facebook, Instagram, Threads, YouTube, WeChat, etc.).
- Curate and publish content aligned with both communications and marketing priorities, with a focus on timely, relevant, and audience-first messaging.
- Monitor real-time social media conversations through active social listening, escalating reputational risks or trends to the appropriate internal stakeholders
- Participate in issues and crisis communications, including drafting or editing social media statements and advising on timing, tone, and platform usage.
- Track campaign and content performance, using data and analytics to provide actionable insights and support continuous improvement of strategies.
- Collaborate with communications and marketing colleagues to support integrated campaigns, thought leadership efforts, and executive visibility.
- Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant.
- Assist in the development and enforcement of social media governance, brand standards, and usage policies across global teams.
- Help train and enable internal colleagues on social media best practices, tools, and crisis response protocol.
- Contribute to audits, competitive benchmarking, and channel health assessments to guide strategic planning and optimization.
Basic Qualifications:
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.
- 2–5 years of hands-on experience managing social media for a brand or organization, ideally with both marketing and communications objectives.
- Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance.
- Experience with social media listening, monitoring, and analytics tools.
- High attention to detail, quality, and accuracy—especially in sensitive or time-critical situations.
- Strong organizational and prioritization skills, with the ability to manage multiple projects simultaneously.
- Knowledge of SEO, digital trends, and metrics that impact visibility and performance.
Preferred Qualifications:
- Experience with enterprise social media management platforms (e.g., Sprinklr, Hootsuite, Oktopost).
- Familiarity with crisis communications, issues management, or media relations.
- Knowledge of Google Analytics or similar web performance tools.
