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Sony Music Entertainment is home to the most premium talent, unmissable conversations and unforgettable storytelling in the podcast space today. Through our creator first philosophy and diverse international partnerships, we produce high quality, must listen shows that engage, entertain and delight audiences across the globe.
We are seeking an experienced and dynamic Ad Sales professional to fill the role of Account Director in London, and this is a pivotal role that will drive revenue growth by monetizing our premium slate, leveraging existing relationships as well as developing new business opportunities. With a multi-channel portfolio across audio, video and social formats, the Account Director will be responsible for building and managing relationships with media buyers across agencies and brands direct, crafting creative solutions and driving client success.
What you'll do
- Proactively manage the day to day activity across a base of agency and direct clients, identifying growth, pitching new business and upsell opportunities
- Secure bookings from new and repeat advertising clients, developing a revenue pipeline and creating new monetization opportunities for our podcasts and talent
- Set and attend regular meetings with key agency and direct clients, building a strong internal and external profile across SME and the wider podcast industry
- Work closely with internal SME colleagues, contributing to day-to-day operational processes, forecasting and communicating your sales pipeline with wider teams, and ensuring that all new revenue opportunities are implemented successfully within the existing business operations
- Utilise knowledge of podcast landscape to proactively develop innovative audio and video campaigns
- Analyse campaign performance data and provide recommendations to ensure client satisfaction and renewal of business
- Develop and present sales collateral for pitching to clients externally, and for ongoing education pieces on the evolution of the podcast ad sales market internally
Who you are:
- Demonstrable sales experience and success in digital &/or audio ad sales, with specific experience in podcast, broadcast or digital audio a huge plus!
- Strong passion for podcasts
- A clear and confident communicator, negotiator and problem solver
- A hungry, driven hunter mentality with a proven ability to generate new business.
- Proficient with the entire sales cycle, i.e prospecting; meeting and engaging; developing proposals and pitching.
- Strong existing relationships with audio &/or digital buyers at brands, holding group and/or independent agencies
- Excellent understanding of agency dynamics, how they operate and awareness of campaign planning and buying cycles
- Experience working a sales CRM like Boostr, Salesforce or Netsuite
- A natural relationship-builder, with a stellar track record in maintaining and deepening revenue pipeline
- Team player, looking for a company with a culture-first mentality and thrives in a collaborative environment