Account Director - Comms Planning

London, England, United Kingdom

5/16/2025

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a brilliant Comms Planning Account Director to join the TUI Main brand account. In this role you will be the day-to-day lead across some of our most exciting campaigns. Working alongside the Senior Associate Director and the Business Director you will be producing industry leading media strategies grounded in insight, audience behaviours, and effectiveness. TUI is an iconic brand that is looking to activate breakthrough media through culture, context, and experiences, to recruit a new generation of travel consumers. The successful candidate will have a strong working knowledge of all media channels including digital channels and the role they play in the wider ecosystem.

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

We are seeking a dynamic Account Director with a proven track record in leading media planning to achieve breakthrough for clients. As an innovative thinker and a strategic leader, you will have extensive experience in comms planning and a thorough understanding of media channels and measurement. Your inquisitive nature and dedication to your profession will drive you to constantly enhance your knowledge and excel in the fast-paced communications industry. With excellent client-engagement skills, you can confidently lead the client. You thrive under pressure, bring a positive and motivational energy to the team, and are committed to your personal and professional growth.

Responsibilities of the role

• Lead inspiring, strategic responses that excite the client, owning and writing the strategy including roles for communications and implications for media.
• Build strong client relationships, using key insights to inform the campaign strategy (collating strategic frameworks for example) & confidently present these within response to briefs.
• Consistently bring new thinking to clients and inspire them by owning the overall plan, ensuring any changes are accurately made.
• Ensure KPIs are SMART across the Business, Marketing, and Comms objectives & are clearly shown in every response.
• Work alongside the data, tech, & analytics team to ensure the campaign strategy is developing alongside the agreed learning agenda and that this is clearly displayed on every response.
• Develop and grow future talent, ensuring they receive your support and guidance.
• Be the first escalation point for finance queries and provide accurate forecasting for the client.
• Be an active participant in new business, including stretches and insight gathering.
• Seek new revenue workstreams to grow the account and the business.
  
  

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.