Area Sales Manager

Radiodetection, a global leader in the design and development of test equipment used for locating underground utilities, is seeking a dynamic Area Sales Manager to take ownership of a strategically important territory. This region has a strong history of success, and we are looking for someone to build upon this.

This is a high-impact, field-based sales role, combining direct sales with the management of channel partners and resellers. You'll be selling a premium portfolio of hardware, complemented by training and service solutions. A strong commercial understanding, coupled with the ability to re-engage former customers and deepen existing relationships, is essential.

What you'll be doing:

• Growing territory sales across a 70% channel / 30% direct mix
• Managing, supporting and developing relationships with channel partners, rental companies, and resellers
• Driving business development with new and existing end users, identifying opportunities to cross-sell and upsell
• Re-engaging with lapsed accounts and converting warm leads into active customers
• Providing technical demonstrations and advice to customers
• Working closely with the wider sales and product teams to deliver accurate forecasts and insight from the field

What we’re looking for:

• Proven track record in external sales, ideally selling technological solutions in sectors such as the utilities, construction, civil engineering, survey and / or equipment rental
• Strong experience in managing and growing channel partner relationships
• Commercially savvy with a customer-first mindset
• Confident communicator, comfortable engaging with stakeholders at all levels
• Highly motivated with the ability to work autonomously
• Experience of working with CRM systems and reporting pipelines
• A full UK driving licence

Why Radiodetection?

Join a business with a respected brand, supportive leadership, and a real appetite for growth. You’ll enjoy full autonomy in a mature territory, backed by a trusted product portfolio and the tools you need to succeed. Package contains: Competitive salary + fully expensed electric car + bonus + benefits

If you're driven, strategic, and passionate about making an impact, we’d love to hear from you.