Assistant Brand Manager - Carlsberg UK

Field, England, United Kingdom

6/24/2025

Job Title: Assistant Brand Manager – Carlsberg UK

Location: Hybrid - with weekly travel to customers, offices (Northampton, Wolverhampton, Hemel Hempstead) and London agencies.

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts
  
  

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role:

This is an exciting opportunity to join the team as Assistant Brand Manager on one of the most iconic beer brands in the world. Reporting to the Senior Brand Manager, you'll play a key role in bringing the Carlsberg brand to life across the UK - contributing to standout campaigns, leading our social media strategy, and helping to cement Carlsberg’s place in popular culture. You’ll also work closely on our famous partnerships, including Liverpool FC and UEFA, bringing these to life across owned, earned, and paid media, as well as playing a part in developing innovation on the brand.

We're looking for someone full of energy, brand-obsessed, and hungry to make their mark. If you're ready to be part of Carlsberg’s next chapter and help drive an exciting growth agenda, this is your chance to work on a brand with a legendary past – and an even more exciting future.

Role Responsibilities:

• Brilliant execution of 1YP to deliver against plan KPIs and budget targets
• Support the Senior Brand Manager & Brand Manager in delivering market leading brand marketing and sales initiatives
• Deliver clear and focused plans that deliver ROI on ATL investment and BTL activation
• Lead on brand social media strategy and key partnership activation
• Support in driving profitable growth of the brand P&L
• Influence across the commercial team (Marketing, sales, value management and category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic
• Work closely with the sales team to ensure gold standard brand execution and distribution growth across the UK market
• Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brand
• Management of key agencies to deliver ATL & BTL campaigns, on-time and to budget – aligning to business growth objectives
• Careful and focused management of the marketing budget to make all investments count
• Aligning innovation pipeline to brand strategy to build innovation pipeline needed for the operating market
  
  

Experience and Key Attributes:

• A passionate storyteller – great at bringing your work to life across presentations and in-person events
• Able to build and drive execution across the organisation
• Results oriented with an instinct for driving initiatives to completion and delivering on all commitments at pace
• High energy, curious, self starter with a genuine passion for brands
• Disciplined and focused in approach to work – able to move from concept to action at the right time and able to keep self and teams focused on the right priorities
• High levels of Initiative - Agile/Street Smart/Entrepreneurial to respond to changes in the market or internally
• Able to develop accountability across the organisation
  
  

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

CMBC is a new company, fuelled by highly engaged, empowered and passionate employees who will go above and beyond to deliver best in class customer service and help grow our portfolio of brands and business. With their entrepreneurial spirit, these employees take personal accountability and initiative to act and find solutions. Our employees work hard and have fun, enjoying supportive relationships that extend across the whole business.