Assistant Marketing Manager- Influencer & Content (Brands)

London, England, United Kingdom

12/16/2024

All the details

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

What's In It For You

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
  
  
  

What You'll Do

As an Influencer & Content Assistant Marketing Manager in the Brands at M&S team, you will play a pivotal role in shaping our 140-year-old brand M&S for today and the future.

In this role you will join a passionate commercially driven Brands at M&S marketing team who are committed to accelerating awareness, enhancing style perceptions and being relevant for our customers across all missions. Working closely with the Organic Social, Paid Social, and wider Marketing & Online teams, you will focus on developing and executing content strategies, ensuring the delivery of fit-for-purpose assets to drive brand awareness and engagement. You will also be responsible, for content, social & event planning for our partner website The Sports Edit.

This is an exciting opportunity for a digitally savvy marketer with a passion for innovation and a track record of delivering measurable outcomes in social-first campaigns.

• Manage the Brands at M&S influencer program in collaboration with the Social team, including developing briefs and ensuring accountability for deliverables aligned with business priorities.
• Identify and execute social-first trends, supporting the creation and curation of user-generated content (UGC) for both organic and paid channels.
• Foster dynamic relationships with influencers and key internal/external stakeholders to ensure seamless execution of campaigns
• Oversee the product approval and gifting process for influencer content creation.
• Support the social ambassador program supporting brands, including planning, scheduling, and coordination.
• Accountable for asset management. You will maintain internal Brand portfolios and ensure seamless integration across customer touchpoints. Ensuring assets are delivered on time and to budget.
  
  
  

TheSportsEdit.com Responsibilities:

• Develop and execute the content calendar for social media and the blog section of the website, ensuring consistency and alignment with the content marketing strategy.
• Write and edit high-quality copy for blogs and social media posts, integrating content across platforms.
• Contribute to content flow processes to ensure consistency across touchpoints.
• Collaborate with the creative team to brief, shoot, design, and edit social media assets, ensuring timely delivery and adherence to budget.
• Supporting event planning to drive awareness as required
• Plan, schedule, and execute content posting across Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
• Engage in community management, including responding to posts and inbox messages on key platforms.
• Planning schedule + execution of posting and community management across Instagram, Facebook, Tiktok, Pinterest, LinkedIn
  
  
  

Who You Are

• Bachelor's degree or similar in Marketing, Communications, or a related field.
• A proven track record in brand marketing or campaign roles within the retail fashion or sport fashion domain is essential.
• Strong understanding of social media platforms, trends, and content creation tools (e.g., Canva, Adobe Creative Suite, or equivalent).
• Proficient in blog and social media copywriting with excellent attention to detail.
• Highly organised, with strong project management skills and the ability to meet tight deadlines.
• Analytical mindset with the ability to interpret performance metrics and adjust strategies accordingly.
• Creative thinker with a proactive approach to identifying new opportunities in influencer marketing.
• Collaborative and adaptable, with excellent communication skills for working across diverse teams and stakeholders.
  
  
  

Everyone's Welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.