Associate Director, Solutions Development

London, England, United Kingdom

5/30/2025

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

We bring together the best of WPP Media, AI and marketing science with Choreograph product and platforms to turn market technologies into market leading solutions for clients. We are Solutions Development.

The underlying architecture of Solutions Development has been established to realize our shared mission and deliver an integrated WPP Media where every ad experience works harder for clients. Cross-channel is our shared priority, through Best-In-Market channel solutions, where media is connected to deliver business impact and metrics that matter for clients.

There are two teams within Solutions Development who solution across UK and Pan Regional:

• A team to technically scope, integrate and deploy platforms, capabilities, technologies and best practice to enable cross-channel at scale. We call this Solutions Integration (SI)
• A team to design and develop Best-In-Market channel solutions, that stand up as point solutions for clients, configured for cross-channel agility. We call this Channel Development (CD)
  
  

While connected into the UK Solutions Development team, you will also be situated amongst a brand-new team and colleague set – a group focused on solutioning for and growing our Pan Regional client based and business.

Pan Regional is an exciting growth area of our business where we work as a hubbed unit to deliver campaigns and business impact to clients who require centralised planning and activation across multiple markets. The client base within our Pan Regional offer is growing in count and in billings and therefore demands a unique level of capability, experience and focus.

As the Solutions Lead for Pan Regional you will have the opportunity to drive our portfolio of solutions across video, audio, display, DOOH and CTV across markets at scale! You will therefore need to have a brilliant blend of programmatic experience and multi-market understanding so that solutions can be created in packaged way, nuanced to the markets they are activated in.

As the Solutions Lead you will work at a leadership level with the Activation Lead and Head of Pan Regional to collectively set the strategy, align on the development priorities, then leading working groups to deliver planned requirements. This role promises to offer design autonomy and development decisioning to positively impact clients and our business performance.

Responsibilities

For our Pan Regional client bases and Solutions set, you will be responsible for:

• Talent
• Where you have direct line responsibility you will care for them as people first and foremost ensuring they have an inclusive and motivating experience in the team.
• Where applicable, you will take on the responsibility of line management with passion and pride, meeting with line reports once a week to focus on them, their work, their goals that are set to deliver both personal growth and business impact
• As necessary you will identify coaching/mentoring opportunities to expand their working stimulus.
• Clients
• Be client obsessed, understanding the inner workings of client needs in channel(s), particularly their market priorities and how we can best support with our own multi-market prioritization efforts.
• Connect with agency colleagues on our T1 accounts to hear first-hand how our solutions are received, experienced and needs for future state.
• Connect with our EMEA & global colleagues, and our two Pan Regional hubs in Netherlands and Germany to ensure we are benefiting from the work of the group as a whole demonstrating the working benefits of an integrated WPP Media.
• Research, validate and clarify areas where we can re-apply tools/capabilities/learnings from local markets, for multi-market application.
• Deliver ongoing channel/multi-market thought leadership to help inspire new client conversations
• Drive operational excellence across markets by leading the implementation of repeatable, scalable, and consistent Nexus Media Solutions in multiple markets, ensuring high-quality delivery and operational efficiency.
• Innovation
• Design solutions with cross-channel agility in mind, noting the connection of media is vital for delivering an integrated WPP Media, where every ad experience works harder for clients.
• Be the go-to for what is happening in Pan Regional, the maturity of your Solutions and readiness across markets.
• Have a keen eye on global platforms that offer multi-market activations and build differentiation into our Pan Regional solutions narrative.
• Own your own requirements gathering and validation.
• Deliver a Pan Regional development and testing plan, responsible for your own product materials working collaboratively with the wider Channel Development team for consistent documentation.
• Collaborate with Solutions Integrations to enable proprietary products and platforms in our solutions, driving channel testing, operationalization and best practice for repeatable scale.
• Collaborate with our media & investment team to ensure effective media utilization, signaling as necessary where supply chain enhancements are necessary, collaborating with local markets to access local supply marketplaces.
• Own and evolve the Market Maturity Matrix and Channel Supply Overview, ensuring all teams have up-to-date, actionable insights into solution coverage, supply, and measurement capabilities by market.
• Design and roll out standardised, “plug & play” solutions for core and secondary markets, reducing custom builds and enabling faster, more reliable activation for pan-regional clients.
• Compliance
• Own the delivery of compliance requirements and development of minimum enhancements in and across Solutions.
• Continually review pricing, margin setting, margin extraction and product market fit to ensure time spent is equating to business impact.
• Have a deep understanding of the supply chain and cost model for the solutions in Pan Regional.
• Delivery
• Lead cross-functional working groups to deliver developments & planned benefits.
• Work with our partnerships team utilizing partner benefits to enhance our solutions.
• Goal set yourself, your channel and those you lead to grow in billings and net sales.
• Take the lead on colleague upskilling to ensure an inspiring sell, available as necessary for clients and agency engagements.
• Troubleshoot and pro-actively manage business challenges as they arise to ensure an enhanced and integrated portfolio of solutions for clients.
• Oversee the creation and upkeep of a centralised supply deal documentation system, collaborating with Supply Ops, Investment, and Solutions Integrations to streamline media owner and SSP partnerships across regions.
• Facilitate alignment and collaboration between Channel Development, Activation, Client Leadership, and Commercial Strategy teams to ensure seamless execution and continuous improvement of the Pan-Regional offer.
  
  

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

You are experienced in Adtech & media supply technologies. In particular you have a number of years of portfolio experience in ad tech, programmatic and/or campaign management to be able to independently design, develop and deliver innovation for your Solution set.

 Ideally you will have hands on experience working with SSPs and / or DSPs to solution for the core architecture of modern media.

You have experience solving for the complexities of multi-market. Demonstrable experience in a multi-market setting where you will have worked with the media maturity nuances between different markets enabling you to simplify campaign activations.

You are customer driven. Prioritising our agencies and customers to aid high quality validation through to the delivery of planned features with clear points of value that enhance the experience had with WPP Media nexus.

 Ideally you will have qualifications and experience in product/solution development, leading cross-function teams to deliver development plans and customer benefit

You are naturally curious. Curious about the future of our industry, the changing shape of the landscape and keen to unpick future opportunities for us to consider as part of our plans accounting for market nuance.

You help make the complex simple. Your set of experiences and understanding enables you to communicate to senior stakeholders and influence team mates to drive and deliver positive change.

 Ideally you will have a perspective on and experience working with clients to develop media solutions

You are a talent who cares. You are assertive and care about your work, team, how that helps customers achieve their goals, bringing more meaning to our industry, inclusive of sustainability, inclusion, belonging.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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