Associate User Research Manager

We’re looking for a curious, driven, and insight-led Associate User Research Manager to help shape the future of the digital customer experience at Sage. This role offers a unique opportunity to lead impactful research across 20+ markets, directly influencing how millions of users engage with Sage.com and helping drive meaningful business outcomes through data-backed decision-making.

About The Role

As an Associate User Research Manager, you’ll lead end-to-end research projects that underpin our digital optimisation strategy ensuring every user interaction on Sage.com is insight-driven, intuitive, and impactful. You’ll collaborate closely with cross-functional teams including UX, Marketing, Content, and Experimentation to uncover user needs, identify pain points, and recommend enhancements that drive conversions and improve the customer journey.

This role is pivotal in turning insights into action, supporting paid and organic media initiatives, and helping the business achieve lead generation and commercial goals. You’ll also play a key role in exploring the integration of AI into research processes, streamlining workflows, and enhancing impact.

What’s in it for you

At Sage, you’ll be part of a passionate, globally connected team that thrives on understanding users and making a difference through thoughtful, evidence-based design. You’ll enjoy:

• A flexible hybrid working model and inclusive team culture.
• The opportunity to shape digital strategy and user experience across global markets.
• Hands-on involvement in the integration of AI into research workflows.
• Exposure to cutting-edge tools and a focus on professional development.
• The chance to lead research that directly impacts business performance and customer satisfaction.

Location - Hybrid, 3 days per week out of our Newcastle office.

Key responsibilities include:

• Leading qualitative and quantitative user research to uncover behaviours, pain points, and opportunities.
• Synthesising research with data sources like web analytics, A/B testing, and customer feedback.
• Presenting insights to stakeholders and influencing decisions across digital teams.
• Driving conversion optimisation by contributing to roadmap prioritisation and testing strategies.
• Collaborating across global teams to ensure research is aligned, actionable, and embedded into the design process.
• Exploring and adopting AI tools to enhance research effectiveness and delivery.
• Conducting UX benchmarking and competitor analysis to inform best practices.

We’re looking for someone who thrives in a fast-paced, insight-led environment. You’ll need:

• Proven experience delivering impactful research that drives website performance and user experience.
• Deep understanding of both qualitative and quantitative research methodologies.
• Ability to interpret complex data and translate findings into clear, strategic actions.
• Confident communication and stakeholder engagement skills, including influencing at senior levels.
• Strong project management skills with the ability to handle multiple priorities.
• Experience facilitating design thinking workshops and cross-functional ideation sessions.
• A passion for innovation and a proactive mindset when it comes to integrating new tools, including AI.

Your benefits (Only Applicable for UK Based Roles)

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Do you want to shape world-class digital experiences, powered by real insights and bold ideas?

Join us at Sage and help us build a better digital future—one research project at a time.