Audience Development Coordinator (12 Month FTC)

As an Audience Development Coordinator at Sony Commercial Group you will support the audience development team across content creation, asset management, community management, owned platforms and more across our eclectic roster of iconic artists. Your focus will primarily be across our post-2000 repertoire, alongside heritage artists.

The role is focused on building and implementing community strategies, creating content for our artist and label channel campaigns and assisting the wider team in the audience space, helping to drive audience engagement, loyalty and advocacy with fans and mass audiences.

You will report into the ‘Head of Content and Audience Development’ and work as part of the Digital Marketing Team within Commercial Group.

We are a group of strong marketeers who look after the Sony Music repertoire that is older than 42 months, focused on driving new and exciting discovery paths to our incredible artists.

What you'll do:

• Content Creation: Building and delivering creative static assets and short form video content for our artists channels including socials, DSPs, CRM and websites to support the team’s artist projects. You’ll devise and edit content yourself and content should aim to drive fan engagement and work towards the wider project’s objectives. You’ll assist on artist content shoots with the Audience Development manager.
• Community Management: Launching and maintaining dedicated social channels to showcase and celebrate our artists, genres and key moments, building and nurturing relationships with existing fan bases and new fans. Moderating and engaging our fan communities across the likes of Discord, Reddit, WhatsApp and beyond.
• CRM assistance: working on owned channels (CRM, Websites) including updating artist websites and assisting the team with any website builds. You’ll be supporting the team to create content for our artists newsletters and devising content strands to engage the audience and build the artist’s first party data.
• Social assistance: Creating content for artists socials and assisting the team with scheduling and asset delivery. Ad hoc digital assistance across the team.

Who you are:

• You will have experience in video creation, photo editing and content creation, including creation/editing tool experience across the likes of Photoshop, Premiere Pro, After Effects and be well-versed in using in-platform social tools
• A true digital native, with experience in working across all key social media platforms, understanding how they work inside out, familiar with scheduling and in-platform tools
• Be able to switch between speaking to different fan bases and audiences across different platforms, understanding how to build and grow connections with fan communities
• Ability to project manage workload and prioritize when working across multiple projects simultaneously
• You keep on top of the ever-changing social and digital marketing landscape, able to identify opportunities in the content and community space which can be applied to projects
• A creative thinker with the drive to contribute innovation and maximum curiosity, continuously pushing boundaries

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break