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The Role
The B2B Digital Growth Revenue Specialist is responsible for ensuring a pipeline of activity aimed at ambitious revenue growth across our B2B brands. This role focuses on maximising revenue per visitor, delivering this by coordinating activities including conversion rate optimisation, commercial traffic growth, and the successful delivery of sponsored content opportunities. It requires a strong understanding of digital monetisation strategies for B2B publishing, and the ability to analyse data to identify and implement revenue-generating opportunities.
This role focuses on how to monetise the content and traffic generated and requires an initiative-taking, influential individual who can work effectively with multiple stakeholders to ensure our commercial priorities receive the support and attention required.
What we're offering you:
- Summer Fridays
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Hybrid working - 3 days a week in the office
- Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- 2 charity days a year
- Free breakfast when in the office
Key Responsibilities
- Act as a key representative and central point of contact for our brands. Coordinate with relevant internal stakeholders to ensure our department’s commercial priorities are supported by other functions. Influence and orchestrate a pipeline of work with clear deliverables and outcomes that target our identified KPIs.
- Work with key stakeholders in Partnerships, Newsletters and Sales teams to develop and implement strategies to optimise website pages for lead generation, subscriptions, sponsorships and other revenue-generating activities.
- Analyse website traffic and user behavior to identify opportunities to increase conversion rates and revenue per visitor and ensure a pipeline of work is prioritised accordingly.
- Work with our Data and Tech teams to ensure that we have the visibility we need on commercial performance at a page, site or activity-stream level.
- Implement page-level changes and improvements directly yourself where appropriate, ensuring clear communication with other stakeholders and delivering performance updates and recommended next actions that can raise the bar more widely.
- Manage and ensure the successful delivery of sponsored content campaigns, working closely with Sales and Editorial teams to ensure there is a regular pipeline of now-and-next sponsored reports and articles that support our commercial targets and fit with our brands and their identified target audiences.
- Monitor and analyse the performance of various revenue streams, identifying areas for growth and improvement and ensuring sufficient attention is given to commercial priority activities for our brands.
- Collaborate with Content Strategists, Editors and Content Managers to ensure the content pipeline, focus activities and traffic generation efforts align with revenue goals.
- Work with Partnerships and CRO functions to ensure priority pages and brands are roadmapped for technical CRO updates and A/B testing, plus other best-in-class identified optimisation techniques to improve conversion rates.
- Stay up-to-date with the latest digital monetisation trends and technologies.
- Provide regular reports on revenue performance and key metrics
Experience
- Proven experience (2+ years) in digital marketing, revenue optimization, or a related field within a B2B media environment.
- Strong understanding of digital advertising and monetization models.
- Experience with conversion rate optimization (CRO) techniques and tools.
- Analytical skills and the ability to interpret website data and revenue metrics.
- Excellent project management and communication skills.
- Experience with CRM and analytics platforms.
- Familiarity with sponsored content delivery and management.
What Success Looks Like
- Consistent growth in digital revenue from the company's media assets.
- Improvement in conversion rates on key website pages.
- Increased revenue per website visitor.
- Successful delivery and positive performance of sponsored content campaigns.
- Identification and implementation of new revenue-generating opportunities, coordinated with relevant functions for delivery.
- Accurate and timely reporting on revenue performance.
