Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
We're looking for a
Brand & Communications Manager to bring our global marketing strategies to life through localized, innovative, and high-impact campaigns. You’ll adapt global plans into powerful local initiatives that strengthen brand health and contribute directly to commercial success.
In this role, you’ll partner with our global teams, agencies, and local stakeholders to deliver creative campaigns, optimize performance, and ensure consistency and compliance across all touchpoints. If you’re a strategic thinker, strong collaborator, and performance-focused marketer, we want to hear from you.
Please note this role can be based out of: Pangbourne UK, Madrid Spain, Warsaw Poland, Bucharest Romania and Milan Italy.
What You'll Do
- Develop and execute annual brand and marketing communications (Marcomms) plans based on global strategies co-created with our Networks of Excellence (NoEs).
- Tailor content from global toolkits for your market. Create local campaign materials when needed and deliver across the right mix of channels.
- Collaborate with the Hub and manage dedicated brand and comms memebers of the Hub.
- Work with the Hub and agencies to test, measure, and optimize campaigns using A/B testing and other techniques.
- Engage local influencers, sponsors, and key partners to amplify your brand’s reach and impact.
- Work cross-functionally with marketing, sales, and business teams to align marketing plans with broader commercial goals.
- Ensure campaigns meet all local legal, technical, tax, and language standards.
- Deliver consistent brand messaging and visuals across all channels.
- Analyse performance data, share insights with regional teams, and drive continuous improvements.
- Provide strategic input and make independent decisions to solve complex challenges.
- Stay current with market and channel trends, using insights to enhance campaigns and coach peers.
- Manage budgets and support planning to enhance marketing ROI.
What You'll Bring
- Extensive experience in brand and communications, ideally within a global or matrix organization.
- Proven success in adapting global content to local markets.
- Deep understanding of omnichannel marketing and customer behavior.
- Strong experience with performance measurement, optimization, and experimentation.
- Excellent project and budget management skills.
- A collaborative mindset and a passion for delivering customer-focused outcomes.
- Strong communication and partner management abilities.
- Comfortable working in fast-paced, cross-functional environments.
Skills And Tools
- Marketing strategy & planning
- Content localization
- Brand management
- Campaign testing (A/B)
- Data & insights analysis
- Regulatory compliance
- Partner collaboration
- Performance tracking & reporting
Who You'll Work With
You’ll be part of our
regional marketing team, a dynamic, diverse group of marketers who bring our global brand vision to life. You’ll collaborate closely with the Hub, Networks of Excellence, Sales, Product, and external partners.
Your ideas and input will directly influence brand direction and business results in your market.
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits!
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
Some travel may be required with this role, this is negotiable
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
