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What will this role achieve?
- The Brand Manager plays a role in making things happen, in inspiring, persuading, and gaining commitment for his / her projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.
- The role will handle the overall revenue and profit delivery of a brand portfolio
- The role holder will develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long term financial targets are achieved
What will be your key deliverables?
Lead part of the brand portfolio, monitoring performance, recommending actions and motivating teams and other functions to drive brand performance
- Work with the line manager to define and deliver 3 year strategic plan
- Develop annual plan for area of responsibility and Delivery of brand strategy & plans to meet business sales and profit targets in line with Brand Planning process and pladis UK performance important metrics.
- Regularly review plan and performance throughout the year, taking appropriate remedial action
- Emphasis on using data and insights to drive projects and further develop the brand
- Work with manager and cross agency team to deliver integrated marketing initiatives
- Own the development and delivery of innovation and renovation projects for area of responsibility as the need arises to deliver annual plan. Including project management, leading cross functional teams and projects through monthly gate reviews to gain alignment.
- Act as brand and consumer champion within pladis UK
- Manage the development of strong integrated marketing plans, as appropriate across OOH, digital, social media, in-store. Commercially manage your portfolio or area of brand responsibility in order to hit performance targets
- Development of brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.
- Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
- Engage and persuade others to gain commitment to key initiatives without reliance on formal authority. Inspire our commercial teams to deliver for the job holder’s respective brand.
- Form strong working relationships with technical development and supply chain on the development of brand renovation projects.
Bring your experience
- Experience at Brand Manager level within FMCG
- Proven track record in leading and influencing partners at all levels of the business and across functions
- Experience of IRI/Nielsen and Kantar data
- Passionate about growing and building brands.
- Determination, entrepreneurialism, ambition and drive.
- Energy for partnership and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.
- Self-starter, able to work across multiple projects and subject areas.
Our Purpose
Bring happiness with every bite
It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.
Each of our values is important on its own. In combination they’re incredibly powerful.
Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer
Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
