Business Analytics Lead

London, England, United Kingdom

4/12/2025

Our Ways of Working Principles:

We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.

As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.

We have some core principles which support us in this:

Do what’s right

Trust & give permission

Delivery matters

We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.

What you'll be doing

You will be a highly analytical and detail-oriented Analytics Lead with an initial focus on growth of our subscription program but maintaining flexibility to adapt as the Loyalty team’s goals and business needs evolve. This role will act as a thought partner, collaborating closely with key stakeholders across Finance, Commercial, Product, and CRM to ensure data accuracy, consistency, and strategic alignment across the organisation.

More about the role:

• Subscription Profitability and other Performance Analysis
• Understand the subscription profitability model and help identify key growth drivers
• Monitor and define trajectory for subscription KPIs, generating reports on customer behaviour and program efficiency
• Track subscription trends, ensuring data accuracy and timely insights for management
• Familiarise, own and Improve the Subscription lookalike model.
• Extend the lookalike model to other relevant metrics (ie AOV)
• Understand current performance and drivers of loyalty
• A/B Testing and Customer Insights
• Design, execute, and report on A/B tests to optimise subscription offerings, pricing, and customer engagement strategies
• Analyse customer behaviour to identify core user profiles, driving actionable insights for subscription marketing and retention initiatives
• Data Consistency and BI Integration
• Work with Business Intelligence to ensure subscription data is available, accurate, and presented within accessible dashboards
• Serve as the reference point for all subscription-related metrics, definitions, and reports across the organisation
• Establish and maintain standardised definitions for subscription metrics in collaboration with stakeholders
• Ensure all data, analyses, and reports are stored in an organised, accessible format, with clear and thorough documentation of methodologies
• Create and maintain documentation that enables smooth knowledge transfer and continuity, ensuring that all Business Analytics team members can access and understand subscription-related insights and processes, especially during periods of absence
• Foster a culture of transparency and knowledge sharing within the wider Business Analytics team, allowing for efficient handover and reducing dependency on any single team member
• Stakeholder Collaboration and Thought Partnership
• Collaborate closely with Finance, Commercial, Product, and CRM teams to align subscription data and analytics with business objectives
• Act as a thought partner for future testing and promotional activities, proactively providing insights and recommendations
• Ensure the subscription model and data are integrated into broader business intelligence and analytics initiatives
• Uphold the highest standards of confidentiality and professionalism in all interactions with stakeholders, safeguarding sensitive data and business insights
• Build trust with cross-functional partners by consistently delivering accurate and reliable information, fostering a respectful and collaborative environment
• Upward Management and Communication
• Proactively manage upward by keeping the direct manager fully informed on all key activities, performance metrics, and developments within the loyalty and subscription space
• Cultivate a strong, collaborative relationship with the manager, seeking their expertise and critical perspective to ensure the quality and rigor of high-visibility deliverables
• Regularly provide updates, insights, and reports to enable informed decision-making and strategic alignment across the loyalty function
  
  
  

About you:

• 5+ years of experience in a relevant role
• Strong experience in data analytics
• Strong proficiency in SQL, GA4
• Proficiency in Python (preferred)/R
• Experience with data visualisation tools such as Tableau
• Strong understanding of digital marketing channels
• Previous experience working as an analyst within Commercial, Finance or Marketing
• Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within the team
• Experience working on e-commerce businesses or equivalent industries
  
  
  

More about you:

• Exceptional interpersonal skills
• Good verbal and written communication and presentation skills
• Ability to influence C-suite level stakeholders
• Attention to detail in a relatively fast-paced environment
• Strong analytical and creative problem-solving skills
• Ability to work under pressure
• Ability to effectively manage targets and deadlines
• Ability to work on multiple projects simultaneously
• Innate willingness to help others
• Enthusiastic, self-motivated individual
  
  
  

Want to hear more?

Find out more about Moonpig Group and what it has to offer here!

Moonpig’s Commitment to Equality, Diversity and Inclusivity

At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.

We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.

We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.