Business Development Director

Heatly recently welcomed United Living Group as a majority shareholder. The strategic partnership underpins our future growth by providing the financial strength and industry needed to expand our services and reach.

United Living Group's investment enables Heatly to enhance our capabilities, broaden our product scope and accelerate our market expansion efforts with a core focus on the regulatory global decarbonisation of heat, initially through heat pump roll out and with £1.8m of UK Gov development funding already injected. We have developed a Software as a Service (SaaS) platform that is currently at the MVP stage and is now starting to operationalise and commercialise having gained enterprise “proof of concept” contracts with two of the largest energy companies.

Our focus is on delivering net zero emissions from domestic heating which is aligned with the UK government’s ambition. So far approximately 190+ million heat pumps are installed globally which accounts for only 10% of overall sales and only 20 million of these are in Europe. There is a significant ‘Total Addressable Market’ (TAM) of over 1.5 million heat pump installs happening every month making our proposition leading edge with significant growth potential.

Our SaaS platform utilises cutting edge scanning technology that is operating system agnostic, using these methods heatly is redefining how technology is used to survey and create building digital twins.

We require talented people to join our team to turn our MVP into a fully working, scalable technology proposition to deliver our ambition and be first to market.

You will already have worked in a similar startup environment and have a proven track record in delivering, fast, quality and scalable technology platforms, with time pressure to ensure we are first to market.

To lead Heatly’s business development and sales initiatives. The ideal candidate will be responsible for identifying new business opportunities, building and nurturing client relationships, and driving revenue growth.

• Develop and implement comprehensive business development strategies to drive growth.
• With the accounts team lead on the development of a sustainable business plan including P&L and forecasting.
• Identify and evaluate the current target market and build the “Go To Market” strategy for Heatly’s products, and services.
• Set and achieve long-term business development goals in alignment with the company’s strategic objectives.
• Conduct thorough market research to keep the business informed about industry trends, competitor activities, and potential opportunities.
• Analyse market data to identify potential areas for growth and develop actionable insights.
• Oversee the entire sales process from: opportunity development, lead product demonstrations, preparation of commercial proposals and closing of deals.
• Ensure there is a steady and growing pipeline of qualified prospects, working with the marketing team.
• Build a sales team to deliver the Heatly business plan.

Job Description, Skills & Competencies

1. Proven SaaS Sales Experience

Demonstrated success in leading and growing sales teams in a SaaS environment. Demonstrated understanding of SaaS sales which are distinct from other industries due to subscription models, long sales cycles, and the need to ensure high customer retention.

2. Strategic Leadership

Ability to develop and execute comprehensive sales strategies aligned with the company's long-term goals. We require a sales leader who can set a clear vision and roadmap for growth while adapting to market shifts and customer demands. The successful candidate will be expected to take a leading role in the evolution of the company’s strategic objectives and adaptation of the plans accordingly.

3. Data-Driven Decision Making

Strong analytical skills with the ability to use data to inform sales strategies, measure performance, and optimize the sales funnel. The ability to build and maintain a highly data-centric approach, relying on metrics such as: monthly recurring revenue (MRR),

annual recurring revenue (ARR), customer acquisition cost (CAC), lifetime value (LTV), and churn rate to drive growth.

4. Customer-Centric Mindset

A focus on understanding customer needs, building long-term relationships, and delivering value throughout the customer lifecycle with key clients, partners, and stakeholders. Understand client needs and develop tailored solutions to meet their business objectives.

Act as the primary point of contact for major clients, ensuring high levels of client satisfaction and retention. Customer success is critical in SaaS, and a sales leader must prioritize both acquisition and work with the services and support teams to achieve industry best practice in net revenue retention to maximise annual recurring revenue (ARR).

5. Track Record in Building and Scaling Teams

Experience in recruiting, mentoring, and retaining top-performing sales teams. We require a sales leader who can scale the team effectively to support growth, ensuring team members are aligned with the company's sales strategy while fostering a high-performance culture, encouraging teamwork, innovation, and continuous improvement.

6. Strong Negotiation and Closing Skills

Excellent negotiation abilities, with a track record of closing high-value deals with different types of customer types and personas.

SaaS sales often involve complex contracts and pricing models that require strong negotiation skills to maximize deal value while maintaining long-term customer relationships. Develop and execute sales strategies to meet or exceed revenue targets.

7. Collaborative Leadership

This role requires strong leadership skills, a deep understanding of market trends, and a proven track record in business development and sales based on a SaaS model.

You will be able to work closely with other departments (e.g., Marketing, Product, and Customer Success) to align on growth and business development objectives. You will ensure there is close alignment across departments to ensure the product meets market needs, and marketing efforts to generate qualified leads.

8. Adaptability and Resilience

You will be able to thrive in a fast-paced, evolving environment and stay resilient in the face of challenges. The SaaS market and Heatly’s product will evolve quickly, and you must be able to remain adaptable to shifting customer demands, new competitors, and technological advancements.

9. Exceptional Communication and Influence Skills

You will have excellent verbal and written communication, with the ability to influence both internal teams and external stakeholders. As the Heatly sales leader you must be able to communicate the value of the product clearly to prospects and customers while motivating and guiding their sales team.

10. Focus on Results and Accountability

We seek a self-motivated and results-driven individual with a clear focus on meeting and exceeding sales targets. We operate in a competitive SaaS environment and the successful sales leader will need to be laser-focused on achieving key sales metrics and driving revenue growth. These attributes will ensure the selected candidate has the leadership, strategic, and operational capabilities to drive growth in a B2B SaaS company. Strong organizational and time management skills will be required.

10. Financial acumen

You will possess strong financial acumen, with the ability to interpret, analyse, and forecast full statutory accounts. You will be comfortable working with financial reports, profit and loss statements, and balance sheets to assess business performance and inform strategic decision-making. A sound knowledge and understanding of revenue forecasting, cost management, and key financial metrics will be essential to drive sustainable growth and profitability within the SaaS business model.

Qualifications

• Minimum of 5+ years of experience in business development, sales, or a related role.
• Proven track record of achieving sales targets and driving business growth in an enterprise sales environment as well as SME level.
• Experience in a sales leadership role with demonstrated ability to lead and motivate a team.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with clients, partners, and stakeholders.
• Proficiency in CRM software and Microsoft Office Suite.

Additional information

Location

The role is based in Leeds but we expect travel to UK-wide client sites and projects as required. Ability to work independently and as part of a team. The role requires a willingness and availability to travel as needed.

What We Offer:

If you're a BDD seeking a dynamic and diverse work environment, we're offering:

• Competitive salary and benefits package
• Opportunities for career progression aligned with the company’s growth success.

How to Apply:

If you're ready to be part of our expanding team and contribute to our success, apply today for immediate consideration. Join us on this exciting journey of growth and innovation!

As a business United Living prefer to hire directly and we will be in touch with our PSL Agencies if we require support. We do not accept speculative CVs from agencies. If speculative CVs are sent, no fee will be applicable.