Catalogue Strategist - Columbia

As the Columbia Catalogue Strategist, you will be responsible for originating and delivering the catalogue marketing strategy for a diverse range of Columbia’s artists, including development and established artists, with a focus on old frontline aged 6-42 months old.

Your role will integrate seamlessly with the wider Columbia marketing team to explore every opportunity to increase artist profile, grow new audiences and deepen fan engagement in fresh and creative ways through digital and physical activations. These will include new music campaigns, tours, trending tracks, anniversaries and milestones, cultural moments and syncs.

You will also benefit from the expertise and support of the Commercial Group Catalogue team to help ensure campaign success.

This is an exciting new role with plenty of scope to define and shape the label’s strategy and approach to their artist’s catalogues. You will be passionate about artists and music, enjoy working collaboratively as part of a team and an innovative marketer committed to delivering excellence.

The mother of all record labels. Est. 1887 and home to exceptional artists such as Calvin Harris, Harry Styles, Adele, Robbie Williams, George Ezra, blink-182 and Foo Fighters.

Columbia Records is a premier frontline label of Sony Music Entertainment. Its roster features some of the most famous names in music history including Bob Dylan, Patti Smith and Bruce Springsteen, alongside some of the finest cutting-edge artists in the world today such as Central Cee, Wolf Alice, Wizkid, Skream & Benga, Addison Rae, JENNIE, Davido, Mark Ronson, A$AP Rocky, Rosalía, 21 Savage, and Tyler, The Creator.

Founded in 1887, Columbia is the oldest surviving brand name in pre-recorded sound and home to an array of notable singers, instrumentalists, and groups. From 1961 to 1990, its recordings were released outside the U.S. and Canada on the CBS Records label before adopting the Columbia name in most of the world.

What you'll do:

• You will be responsible for a core roster of Columbia artists, marketing their catalogue on and off-cycle ensuring that it is strategically and effectively weaved into campaigns, with a focus on old frontline or catalogue aged 6-42 months. You will also be responsible for continuous monitoring of wider Columbia roster catalogue activity and identify additional opportunities across the label’s roster.
• You will lead, activate and communicate global catalogue marketing initiatives to drive streaming consumption, boost new release set up, maximise physical opportunities and increase fan engagement.
• You will identify new opportunities to reach and grow audiences through tech, media partners, digital and advertising including a focus on CRM/First Party Data acquisition.
• You will lead on internal and external stakeholder communication including artist management, providing regular reports and insights, highlighting opportunities and campaign performance.
• You will establish sound campaign objectives and KPIs utilizing data and audience insight, monitor performance throughout the activation period and share post-campaign analysis.
• You will be responsible for the origination, delivery and roll out of all catalogue marketing materials, including creative assets, promotional assets, supporting video content, ad assets and physical formats.
• You will fully manage campaign budgets including P&L and forecasting, allocating and monitoring spend in collaboration with Columbia’s finance team.

Who you are:

• You will be artist-focused and a fan of Columbia’s diverse domestic and international roster
• You will be up to date with contemporary music trends, aware of cultural context and comfortable working across a range of eras and genres.
• You will be informed and curious about technological advancements in the wider media landscape and be creative about how these could be applied to your campaigns.
• You will be immersed in social media and the various ways people use these platforms to increase their audience and reach, both within music and the wider culture.
• You will have strong awareness of the partnership landscape and how brands, distribution channels and media can be used to enhance your artists’ projects. Be connected and willing to continually look for new partnership opportunities for your artists and the label.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.