Catalogue Strategist - RCA

As the RCA Catalogue Strategist, you will be responsible for originating and delivering the catalogue marketing strategy for a diverse range of RCA’s artists, including development and established artists, with a focus on old frontline aged 6-42 months old.

Your role will integrate seamlessly with the wider RCA marketing team to explore every opportunity to increase artist profile, grow new audiences and deepen fan engagement in fresh and creative ways through digital and physical activations. These will include new music campaigns, tours, trending tracks, anniversaries and milestones, cultural moments and syncs. You will also benefit from the expertise and support of the Commercial Group Catalogue team to help ensure campaign success.

This is an exciting new role with plenty of scope to define and shape RCA’s catalogue strategy. You will be passionate and knowledgeable about artists and music. You will culturally lead and understand the evolving music marketing trends and seek out new and innovative opportunities to ensure campaign excellence. The RCA label Group UK is a flagship record label that is part of Sony Music Entertainment. Encompassing RCA Records and Since 93. The company has existed since 1919 and pioneered the first ever 45rpm record. RCA has a history littered with legendary artists from Elvis Presley and David Bowie to Diana Ross, Nina Simone, Iggy Pop and Lou Reed. Today UK artists on the label include Bring Me the Horizon, Myles Smith, JADE, Paloma Faith and Cat Burns joining US superstars such as Beyonce, SZA, P!nk, Travis Scott, Tyla, Miley Cyrus and MORE!

What you'll do:

• You will be responsible for a core roster of RCA artists, marketing their catalogue on and off-cycle ensuring that it is strategically and effectively weaved into campaigns, with a focus on old frontline or catalogue aged 6-42 months.
• You will lead, activate and communicate global catalogue marketing initiatives to drive streaming consumption, boost new release set up, maximise physical opportunities and increase fan engagement.
• You will identify new opportunities to reach and grow audiences through experiential partnerships including art, tech, media, digital and advertising including a focus on e-commerce
• You will lead on internal and external stakeholder communication including artist management, providing regular reports and insights, highlighting opportunities and campaign performance.
• You will establish sound campaign objectives and KPIs utilizing data and audience insight, monitor performance throughout the activation period and share post-campaign analysis.
• You will be responsible for the origination, delivery and roll out of all catalogue marketing materials, including creative assets, promotional assets, supporting video content, ad assets and physical formats.
• You will fully manage campaign budgets including P&Land forecasting, allocating and monitoring spend in collaboration with RCA’s finance team.

Who you are:

• You will be entrepreneurial and a fan of RCA’s diverse domestic and international roster
• You will be up to date with contemporary music trends, understand the value of catalogue, aware of cultural context and comfortable working across a range of eras and genres.
• You will be informed and curious about technological advancements in the wider media landscape and innovative about how these could be applied to your campaigns.
• You will be immersed in social media and the various ways people use these platforms to increase their audience and reach, both within music and the wider culture.
• You will have strong awareness of the partnership landscape and how brands, distribution channels and media can be used to enhance your artists’ projects. Be connected and willing to continually look for new partnership opportunities for your artists and the label.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.