Category and Channel Activation Manager (UK Grocery & Convenience)

Glasgow, Scotland, United Kingdom

5/26/2025

Job Title: Category and Channel Activation Manager (UK Grocery & Convenience)

Function: Marketing - UK, Europe & Global Travel Retail

Location: Head Office, 19 St. Vincent Street, Glasgow

Job Level: (Internal Reference Only) 4

Contract: Full Time / 12 Month Fixed Term Contract - Hybrid Working

Date vacancy will close: 6th May 2025. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!

Who we are:

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 700 colleagues, reaching across 16 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the opportunity looks like:

The Category & Channel Activation Manager will work closely with the Head of Customer Marketing, the UK & Global brand team and the off trade commercial team to deliver best in class shopper insight and marketing plans across our key retailers & priority brands.

This role will ensure there is a continuous improvement approach to the W&M retail shopper marketing plans supporting the delivery of increased distribution, visibility, and activation both in store and online.

• Deliver Best in Class Category insight to make positive change in accounts that drives mutual growth.
• Work with the Head of Customer Marketing, Brand Team and Commercial Team to develop stand out brand activation for chain retail both instore and online, supporting a shared agenda for excellence in execution and measurement across all activities.
• Create, develop & drive key activations as outlined in the channel marketing plans.
• Identify opportunities within the channel/customer mix that we can own or exploit that enhances our standing with customers and drives future profitable growth.
• Work with the retail channel team on a communication rhythm to commercial colleagues and customers to ensure key stakeholders are enrolled, informed, and aligned to channel marketing objectives, plans and goals.
• Communicate innovatively key category stories, data and insights so they are memorable and stand out from the competition.
  
  

Skills and experience that will help you be a success:

For this role we're looking for:

• Experience in a category / customer marketing / brand marketing / sales environment within Beer, Wine & Spirits (BWS).
• A track record in delivering category recommendations / shopper marketing activations.
• Previous experience within FMCG, ideally in delivering in outlet execution is preferred.
• Understanding and experience of how to draw useful compelling insights from data sources.
• An understanding of how things work across e-commerce and the ability to challenge and make improvements to the brand DVA.
  
  

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us:

We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.

Our application process:

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Our team read each and every application, therefore you'll hear back from us in due course.

Should you require any adjustments to our recruitment process to help you be at your best then please contact us at [email protected] and we'll do what we can to support.