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What the opportunity looks like:
The Category & Channel Activation Manager (12 Month FTC), will work closely with the Head of Customer Marketing, the UK & Global brand team and the off trade commercial team to deliver best in class shopper insight and marketing plans across our key retailers & priority brands.
This role will ensure there is a continuous improvement approach to the W&M retail shopper marketing plans supporting the delivery of increased distribution, visibility, and activation both in store and online.
- Deliver Best in Class Category insight to make positive change in accounts that drives mutual growth.
- Work with the Head of Customer Marketing, Brand Team and Commercial Team to develop stand out brand activation for chain retail both instore and online, supporting a shared agenda for excellence in execution and measurement across all activities.
- Create, develop & drive key activations as outlined in the channel marketing plans.
- Identify opportunities within the channel/customer mix that we can own or exploit that enhances our standing with customers and drives future profitable growth.
- Work with the retail channel team on a communication rhythm to commercial colleagues and customers to ensure key stakeholders are enrolled, informed, and aligned to channel marketing objectives, plans and goals.
- Communicate innovatively key category stories, data and insights so they are memorable and stand out from the competition.
Skills and experience that will help you be a success:
For this role we're looking for:
- Experience in a category / customer marketing / brand marketing / sales environment within Beer, Wine & Spirits (BWS).
- A track record in delivering category recommendations / shopper marketing activations.
- Previous experience within FMCG, ideally in delivering in outlet execution is preferred.
- Understanding and experience of how to draw useful compelling insights from data sources.
- An understanding of how things work across e-commerce and the ability to challenge and make improvements to the brand DVA.
Why join us:
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.
