Channel Marketing Manager

At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.

As Channel Marketing Manager supporting our Express Proposition you will be responsible for creating the annual marketing plans, and the execution of marketing and commercial initiatives. You will work with an estate of 15,000+ machines across a huge array of complex and demanding partners – who deliver a significant turnover.

Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as a Channel Marketing Manager, there’s never been a better time to join.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks

We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.

What you’ll do

Being a Channel Marketing Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you will:

• Drive development of Express brand activation plans, across multiple platforms/channels (including travel, grocery and convenience)
• Lead long term Costa Express brand strategy in partnership with global functions
• Design and lead the development and execution of national and partner specific initiatives to meet commercial objectives
• Lead internal and external cross functional teams (e.g., media agency, BTL marketing agencies) to implement innovative 360 campaigns, including experiential and promotions
• Lead the marketing relationship with our commercial partners and operators,
• Collaborate closely with cross functional teams (Operation, Design, Innovation, Global Centre of Excellence) to ensure alignment and flawless execution of campaigns
• Work with the broader team to evaluate campaign and initiatives performance

Who you are

It’s your unique ingredients we’re interested in:

• Strong proven expertise in Trade/Shopper Activation
• Marketing experience in a dynamic, fast paced organisation within the UK market
• Knowledge in different aspects of marketing, including brand planning, promotions, comms and POS development and digital activations
• Leadership of marketing activation across all levels of the funnel and 360 touchpoints ( ATL, BTL, Sampling, experiential, loyalty scheme)
• Strong commercial skills and budgeting understanding
• Ability to set objectives and goals, track results via KPI’s
• Expertise in campaign and marketing performance management
• Deep understanding of UK culture and consumers
• Ability to lead, coach positively and influence peers, retail partners and senior stakeholders

Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.

For any reasonable adjustments and general queries, please get in touch with [email protected]