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Job Title: Content and Social Media Writer
Department: Marketing
Reporting to: Head of Marketing
Location: Neasden
The Content Writer and Social Media Executive will form a key part of our Marketing team, to develop engaging digital content across our business divisions, creating on- and offline marketing materials.
Conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication, you will deliver quality written content and stories that appeal to our audiences, attract customers and boost brand awareness.
Main Job Responsibilities:
- Create clear and engaging written content for our websites, press-releases, brochures, presentations, social media posts, blog posts, scripts for videos, product descriptions and marketing driven projects
- Manage social media channels and increase engagement through social posting and ensuring engagement across our social media channels - LinkedIn, Meta, YouTube, TikTok, etc
- Research industry-related topics (combining online sources, interviews and studies)
- Proofread and edit content before publication, conducting keyword research and applying SEO guidelines to increase web traffic
- Write succinct, accurate and engaging product descriptions, adhering to SEO best practice guidelines, working closely with the wider team to launch new products
- Work closely with Product Managers and our Marketing Team to produce copy and develop engaging content around the launch of various products - this could involve packaging, press releases, promotional material, social media posts, content for e-commerce platforms, case studies, interviews and more.
- Identify customers’ needs and gaps in our content to recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Work with the wider team to develop and report on marketing communications and content strategy
- Evolve tone of voice guidelines with consideration for brand values as well as digital best practice
- Demonstrate a positive and pro-active approach, showing initiative and suggesting ideas for new content and the continual improvement of quality and efficiency
- Provide input into the direction of content strategy, what the content should look like and where it may be published for maximum impact
Required Skills:
- A relevant degree in Marketing, English, Journalism or similar, supported by at least 5 years’ experience of producing written content for marketing purposes, ideally gained within a product-driven or technical environment
- This role will suit a natural storyteller who is passionate about writing and highly creative, with a desire to bring innovate and provide solutions to customer problems by writing accurate and adaptable content for specific audiences
- Outstanding English literacy with a high command of written English is a must
- Technical ability to understand and write content using impeccable grammar/tone. An interest in technology will be very useful to understand features and applications for technical products
- Experience of content writing for digital purposes, with an understanding of SEO and optimisation tools
- Commercial awareness - A deep understanding of consumer behaviours and technical products
- An innate team player, with the ability to work within a fast-paced, results driven environment
- Organisation and planning - Confident in their ability to plan and execute effectively, while delivering results with accuracy and attention to detail
The Company:
Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe.
Integral Memory Division:
The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.
Integral LED Lighting Division:
From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience - Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market.
Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions
