Content Writer

Role Title: Content Writer

Team: Digital Media, PR & Communications

Department: Clients and Market

Duration: Permanent

Location: London/ Milton Keynes/Glasgow/Edinburgh/Virtual

Reports to: PR Manager

Reference Number: 8025

Role Purpose

We are seeking a talented Content Writer to join the Digital Media, PR and Communications team in the UK, Ireland and Middle East (UKIME) region of the world's largest global law firm.

The ideal candidate will have the ability to produce engaging content across a variety of media, primarily digital (social media, website, podcasts) based on the work our lawyers do and the firm's activities more generally. They will also to support the firm's broader public relations, e.g. placing articles and commentary in print and online media, and drafting award submissions.

As a Content Writer, you will play a crucial role in enhancing Dentons' brand through well-researched social media content as well as articles and blog posts which aim to offer insights to our external stakeholders, including clients and the media.

This position offers an exciting opportunity to contribute to the PR and digital marketing efforts of a premium law firm.

Key Duties & Responsibilities

• Create high-quality, engaging, and informative content for various platforms including websites (Dentons and external publishers), blogs, social media and video/audio content hosting platforms.
• Conduct thorough research on industry-related topics (including interviewing lawyers) and digital content approaches to these topics to ensure accuracy, relevance and best practice in all materials.
• Assist in PR efforts by writing press releases, articles, promotional materials and award submissions that contribute to the firm's overall business goals.
• Edit and proofread content submitted by colleagues to maintain high standards of quality and consistency in tone and style.
• Manage social media accounts by crafting compelling posts that drive engagement and increase brand awareness, collaborating with colleagues from the Brand team to produce accompanying creative assets.
• Play an active role in campaign planning and execution, including social media advertising.
• Monitor and analyse content performance metrics and adjust strategies as needed to optimise reach and engagement.
• Deliver social media training to internal stakeholders.

Required experience, skills and knowledge

• Good university degree.
• Minimum three years' experience in a digital content / PR role, or as a journalist/researcher.
• An interest in commercial law or professional services marketing is essential.
• Must be a competent verbal and written communicator.
• Familiarity with social media advertising platforms is desirable but not essential.
• Experience with video and podcast creation/editing is desirable but not essential.

Candidates who are qualified solicitors:

• Strong academic record, including a degree or equivalent.
• Having experience working on general employment matters with a solid grounding in collective and individual redundancy processes, unfair dismissal and all aspects of discrimination.
• Ideally have experience in a wide remit of work, with an exposure to employment tribunals. Experience working with volume litigation is an advantage.
• Candidates must be able to handle a high volume of matters and to tight deadlines.
• Candidates are expected to have technology awareness.
• Exceptional drafting skills.
• Clear communication skills.
• Experience in supervising more junior lawyers, paralegals, trainees, or apprentices is a desirable.

Personal attributes

• Dedicated to exceptional client service.
• Strong problem solving and decision making skills, coupled with good business awareness.
• Demonstrate initiative and drive.
• You will be a team player and sociable.
• Good interpersonal and communication skills, both written and verbal.
• Organised, with the ability to prioritise and multi-task, particularly when working under pressure and to tight deadlines.
• A methodical approach to work with a strong focus on accuracy.

Firm Profile

Across more than 80 countries, Dentons helps you grow, protect, operate and finance your organisation by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com

Inclusion and Diversity

We are committed to building an inclusive culture here at Dentons where our people can thrive, regardless of their background or circumstance. As well as being the right thing to do, it makes good business sense too. A richness of backgrounds, experiences and perspectives helps us best serve our clients and the communities in which we operate. You can find out more about inclusion and diversity at Dentons here: Inclusion and Diversity.

Equal Opportunities

Dentons is committed to providing equal opportunities for all. We welcome applications from everyone including of any age, ethnicity, religion, sex, sexual orientation, gender identity, nationality, neurodiversity, disability, or with parental or caring responsibilities. We also offer flexible working hours.

During the application process, all applicants have the opportunity to tell us about any adjustments or support they require so they are able to perform at their best. Any information you share with us during the application process is treated in confidence.

If you have any questions about this or the role criteria, please email [email protected].

While it is not a requirement that you inform your current manager of any internal applications, we would recommend that you do so.