Conversion Rate Optimisation Manager

Volkswagen Commercial Vehicles are recruiting for a Conversion Rate Optimisation Manager on a full time, permanent basis. This role sits within the VW CV digital team, in the Marketing department.

You will be responsible for understanding user behaviour on the national Volkswagen Vans website, through the use of website analytics, user research and testing and any other available data. Working with our external agency partners, you will analyse all available data, distil key insights and implement optimisation and personalisation actions to improve key conversions and customer experience KPIs. You will also be responsible for reporting and delivering insights to senior management on Digital performance and optimisation activities.

Working closely with external agencies, internal VWCV global teams and the other brands in group, you will be conducting in-depth analyses into specific products and promotions, customer journeys, user research and usability studies. This will enable you to identify and coordinate optimisation, personalisation and conversion opportunities. You'll also be managing A/B testing process where you will identify requirements and work with key stake holders to define specifications, test and analyse performance, providing reporting on findings and recommending new strategies to the wider Marketing team to drive improvements to digital customer experience.

Skills & experience you can bring to the role:

• Experience in digital analytics, optimisation and/or digital platforms/website management.
• Project management skills to optimise the deliverables of external agencies and global teams.
• Experience with analytics and data visualisation tools (e.g. Adobe Analytics, Power BI, Content Square, Adobe Target) is desirable
• Ability to effectively conduct hands-on data analysis as well as coordinate 3rd party’s optimisation deliverables.
• Ability to summarise complex information into clear insights and actions.
• Excellent organisational skills and results orientated demonstrating expertise in analysing large amounts of content and data to form creative judgements on a variety of projects at one time.
• Excellent communication skills to report findings and build strong and effective relationships across all levels of the business.

What can we offer you?

Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life assurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

VW Commercial Vehicles

70 years ago, the first Transporter arrived in the UK, creating a blueprint which others would follow: a van which gets the job done efficiently and reliably. Today, Volkswagen Commercial Vehicles offers a diverse model range of commercial as well as passenger carrying and lifestyle models – from the compact Caddy, the evergreen Transporter and sturdy Crafter panel vans, drop sides and tippers, through the Multivan passenger carrier, and Caddy California, California and Grand California campervans, to the ID. Buzz and ID. Buzz Cargo all-electric models, with a new Amarok set to join the range this year.

Volkswagen Group

We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.

To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.