CRM Executive

CRM Executive

Part Time Fixed Term contract until May 2026, 30 hours per week

Salary and Benefits: starting from £34,037 FTE dependant on experience, company car , generous pension, private medical, discounted loan car scheme, life insurance, 27 days holiday plus much more!

Closing date: 3rd March 2025

About the Role:

VWFS UK Ltd are seeking a dynamic and passionate CRM Executive to join the digital marketing team. Reporting into the Customer Communications General Manager the successful CRM Executive will be responsible for supporting the development and implementation of the Customer Experience Vision and CRM strategy. The CRM Executive role focuses on delivery of the commercial and operational CRM activities in conjunction with internal stakeholders, agencies and suppliers to meet the speed and quality expectations of VW Group Brands, Retailer Networks and VWFS.

Who We're Looking For:

You will have proven experience within customer communications and CRM function, ideally within a financial services or regulated environment. A well-developed understanding of automotive financial services practices and be PC literate with fantastic skills on Excel and PowerPoint. This isn't just a job; it is a chance to add value, develop your skills and enjoy being part of a fast-paced collaborative team.

Your Impactful Contributions:

• Work closely with the CRM Managers to deliver the commercial elements of the CRM and loyalty strategy for the business. This includes working across traditional in life marketing activity across email, SMS and Direct Mail and Operational Communications across letter, email and SMS.
• Play a key role in delivering the VWFS Finance renewals programme, ensuring that it delivers agreed customer retention targets through a personalised customer communication process and best in class retailer engagement programme.
• Working as required with agencies and suppliers associated with the delivery of CRM activity to ensure daily and weekly CRM activities are delivered on time and within resource allowances.
• proofreading creative assets to ensure they are accurate reflections of briefed requirements, and any customer personalised data is represented correctly and accurately.
• Attend meetings as required to position and agree CRM and renewals activity and present performance updates both locally and internationally.
• Support CRM Managers and wider team with various administrative tasks including meeting follow ups, PO raising etc.
• Support and lead on tactical campaign offerings
• Utilise reporting tools to provide data analytics and key customer insights, including true customer value, segmentation demographic profiling and propensity modelling for the purpose of driving all future CRM activity.
• Design and deliver management information with the purpose of providing monthly CRM performance updates to all key stakeholders, including BoM, Sales Management, Brand Management and Brand Teams.
• Recommend and develop new creative initiatives to enhance the CRM proposition around customer touchpoints, working closely with all brands and the Marketing team.

Qualifications and Experience

• Previous CRM experience required.
• Experience within a financial services organisation would be advantageous.
• A well-developed understanding of automotive FS practices, including Customer Experience processes, contract management and in-life reporting infrastructure.
• Strong attention to detail and organisational skills
• Strong communication skills, written and verbal
• Confidence in presenting and communicating at all levels.

Life at VWFS:

We are passionate about putting people at the heart of everything we do. We are informal, collaborative, and diverse. We operate a culture of flexibility, to empower our colleagues to work in a way that works for them. We want everyone to reach their full potential and have a suite of resources to help you develop your career.

About Volkswagen Financial Services

Our mission is straight forward, we want to be 'The Key to Mobility'. What does that mean? To make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.

Volkswagen Financial Services is committed to being an inclusive employer and we welcome applications from everyone. Diversity and Inclusion is not just a statement for us, and we are nurturing an environment where everyone can be their 100% self. If there is anything we can do to support you being your 100% self during our recruitment process, please let us know and we will support you as best we can.