CRM & Loyalty Specialist Eastern Europe

London, England, United Kingdom

12/17/2024

Job Description

You’re an original. So are we.

At Levi Strauss & Co., you can be yourself – and be part of something bigger. We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labour and environmental guidelines in manufacturing. And we build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Levi Strauss & Co. are looking for a Regional CRM & Loyalty Specialist focused on Eastern Europe to launch, develop and execute the loyalty marketing strategy, ensuring customers receive best-in-class experiences across all channels. In this role, you’ll collaborate closely with cross-functional teams to design and implement new loyalty propositions, optimise operational efficiency, and drive customer engagement and retention.

In this role, you will report to the Loyalty & CRM Lead working closely with the European cluster, Global, and Cross functional teams.

About The Job

• Develop and deliver a regional loyalty marketing plan that drives member acquisition, engagement, customer value and retention for Levi’s.
• Define the member proposition, benefits and rewards ensuring local relevancy in line with brand equity, market opportunities & customer insights.
• Continually improve the member experience, identifying ways to reduce friction in activation of rewards and increase active member rates.
• Think customer first: with Loyalty communications and activations seamlessly integrated into Cluster Marketing & GTM plans.
• Act as internal champion for loyalty within your region to educate stakeholders on activities and market performance/evolution.
• Accountable for the roll out of the Loyalty toolkit, communications, and activations on all touchpoints: Retail, WHLS, L.com and App. Ensuring quality check of the content.
• Create playbooks for regional loyalty rollout & training in new markets
• Work with key functional partners especially Marketing, Retail, Franchise & Ecommerce to align priorities and strategies, drive integration, share best practices on data, targeting and communications.
• Partner with key business partners: Marketing, Retail, Franchise, L.com, App and WHLS teams to align on strategy and the delivery of the AFP, as well as develop dedicated plans around selected promotional & brand moments.
• Set and monitor the yearly loyalty budget to maximise ROI for all activities.
• Help driving consultation to identify best partners for our Loyalty strategy.
• Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction and continually applying a test and learn mindset on how we can do things differently.
• Generate reports, trend data, and benchmark marketing initiatives to gain insights and measure progress against established loyalty goals.
• Develop a deeper understanding of the drivers of our KPIs and metrics within multiple CRM touchpoints (Retail, WHLS, L.com and Mobile App)
• Build analysis/insights in a value driven format to executive stakeholders.
  
  

About You

• Fluent in English & Polish, across both written and spoken communication.
• Proven experience in a marketing/CRM role, with a focus on membership or loyalty programmes.
• Proven track record of successfully developing and implementing customer acquisition and retention campaigns that drive results.
• Demonstrated ability to collaborate with and coordinate across multiple teams to achieve shared objectives.
• Strong ability to present both written and verbal communications presenting stories and concepts at different levels across the business
• You’ll be passionate about the customer and delivering the right message at the right time to drive acquisition, loyalty and retention and achieve high consumer engagement, increased revenue and incremental customer lifetime value.
• Exceptional stakeholder management experience, with the ability to influence and drive results
• Analytical skills, a data driven decision making ethos & deep understanding of audience building.
• Strong attention to detail and a good eye for creative and content
• You’re someone who thrives in a fast-paced environment, with multiple deliverables
• Experience leading a diverse and complex portfolio of marketing initiatives, prioritising roadmaps based on delivery effort and value
• Experience working in a multi-brand or international environment advantageous
  
  

This is a hybrid position based in our Central London or Warsaw Office. You will be expected in office 2-3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, an enhanced pension scheme, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

LOCATION

London, United Kingdom

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.