CRM Manager

Are you passionate about driving business growth through innovative CRM strategies? We’d love to hear from you!

Wyoming Interactive are a digital solutions agency who support industry leaders in Life Sciences, Financial Services and Technology through our digital marketing services, helping our clients connect and communicate with customers.

We believe in making a difference to people’s lives through technology in an environment that encourages collaboration, making informed decisions and creating memorable experiences for our team, clients, and their communities.

As we continue to grow, we are looking for an experienced CRM Manager to join our team and help to shape our clients’ digital strategies.

The role:

As our CRM Manager, you’ll play a key role in crafting and executing our customer lifecycle strategy, focusing on implementing innovative personalization, and segmentation strategies for our customers.

You’ll have the opportunity to lead, develop and implement new and innovative projects and campaigns using Braze, supporting our clients across their various channels.

Working closely with internal teams, you’ll be a key point of contact, ensuring campaigns are developed in line with client briefs, proposing improvements and enhancements as needed, and being their POC for any issues or troubleshooting.

While having the autonomy to create and deliver campaigns, you'll also have the full support of our development, design and content teams to help you deliver best in class creative.

We are a supportive and highly collaborative team, and enjoy working together to ensure alignment and consistency in customer deliverables.

Skills and experience you will bring:

• Previous experience in CRM management or a related role, preferably in an agency environment.
• Proficiency with CRM platforms, including Braze and Pardot, and a strong understanding of customer segmentation and targeting (experience of Marketo also a distinct advantage).
• Deep experience of email campaign development and management – you'll know how to deliver a campaign end to end.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proven track record of driving results and delivering exceptional customer experiences.
• Experience of CRM campaign strategy development.
• Experience of migrating CRM platforms.

Experience of B2B marketing campaigns with experience in Finance and/or Life Sciences would be advantageous, but not essential.

Why Wyoming Interactive?

We offer a competitive package, together with a flat, friendly and progressive environment where we try to remember it’s work and not a lifestyle! So, whilst we do have intense periods from time to time, we always remember the importance of our work/ life balance and give back wherever we can.

We also believe in empowering our team members to learn, develop and take ownership of their work, offering regular opportunities for skills development, participation in learning conferences, engaging in frequent in-house social events at our Edinburgh HQ, and anything else you think would help you!

Here, you'll find an environment that fosters creativity, innovation, and a spirit of fun.

· Hybrid, remote, in office and flexible working patterns available.

· Discretionary performance-based bonus

· Annual Profit Share scheme

· 28 days holiday inclusive of Bank Holidays

· Christmas Day, Boxing Day and New Year’s day given as additional holidays.

Ready to Take the Next Step?

Submit your profile today for review, and let's explore the possibilities together.

By joining our team, you would be joining a group of diverse, highly talented digital experts. We welcome applicants from all walks of life, and believe that diversity fuels creativity, drives innovation, and fosters a culture of inclusion where everyone feels valued and empowered to contribute their best work.