CRM Technology Manager

Position: CRM Technology Manager

Location: London - Hybrid

The Maples Group is a standard bearer in financial and legal services, trusted by many of the world’s largest hedge fund managers, private equity firms and international corporations.

Our distinction flows from our carefully curated team: 2,500+ professionals characterised by tenacity, ethics and exacting excellence. We hire smart and sharpen smarter, arming talent with best-in-class resources and skills. With 15 locations across the Americas, Asia, Europe and the Middle East, our international presence offers a unique springboard for career development and cross-cultural immersion. Our side-by-side financial and legal services are similarly ripe for interdisciplinary learning and growth.

The Maples Group looks to add a London-based CRM Technology Manager to our team and invites eager and qualified candidates to apply. We are committed to diversity, inclusion and equality of opportunity as we attract, retain and develop world-class talent.

Whom we seek

Our merit-based culture suits professionals in pursuit of boundless careers and lives. Beyond their acumen, team members are collaborative and conscientious, bringing a healthy sense of drive and purpose to each interaction and to all aspects of their work.

About the Role

This role will be jointly reporting to the Senior Business Development & Marketing Technology Manager and directly supporting the global legal and financial services divisions of the Group. The role will work within a global Business Development and Marketing team that provides integrated business development and marketing technology ("BD-MarTech") platform solutions.

Key Responsibilities

• Play a lead role in the implementation and adoption of a CRM upgrade and any future CRM migrations, integrations and upgrades.

• Support the development and execution of Group BD- MarTech initiatives.

• Manage CRM workflows and ensure the accuracy of BD & Marketing data.

• Integrate new automation tools with the CRM (Interaction v9) and other BD/Marketing systems.

• Deliver training programmes for BD & Marketing teams, fee-earning client facing professionals and support teams on CRM adoption and usage.

• Advise on campaign effectiveness and lead nurturing best

• Develop and implement CRM policies and procedures.

• Support and constructively challenge existing CRM processes, making recommendations that will increase efficiencies.

• Working with the Senior Business Development & Marketing Manager to develop CRM dashboards and performance reports for BD & Marketing teams.

• Provide insights and recommendations based on data analysis to support business development strategies.

• Ensure proper segmentation and targeting strategies for marketing campaigns and BD outreach.

Requirements

• Education: A bachelor's degree in marketing, business management, business technology or a related field is preferred; a minimum of 8+ years’ experience with a professional services firm and a minimum of 5 years’ experience within the financial services industry.

• Advanced CRM & Systems Integration: Competence in configuring and integrating CRM systems (Interaction v9 or similar) with marketing automation tools, ensuring seamless data flow and alignment of processes.

• Advanced Technical Proficiency: Understanding of scripting, APIs, and data management; ability to coordinate with IT for more complex development needs.

• Adept Process Optimisation & Analytics: Skilled in setting up performance dashboards, monitoring campaign metrics, and making data-driven improvements.

• Superior Marketing Automation Platform Expertise: Hands-on experience with major automation platforms (e.g. Vuture, Concep, Marketo, HubSpot, Pardot) and best practices in campaign workflows, lead scoring, and email marketing. Superior understanding of data privacy rules and regulations.

• Superior Project & Stakeholder Management: Adept at working with cross-functional teams, managing project timelines, and communicating progress to senior stakeholders.

• Advanced Change Management: Comfortable implementing new systems and driving user adoption through training, documentation, and support.

• Professionalism:

- Attention to detail, excellent organisational skills, and a team-first mentality

- Excellent training and communication skills for global training and implementation of new tools and platforms

- Be a self-starter with the ability to handle a diverse workload

- Excellent time management, organisational, prioritisation and communication skills, both verbal and written (fluent written and oral English)

Benefits & Rewards

The most enduring professional relationships are reciprocal relationships. The Maples Group prioritises employee health and wellbeing. Depending on your location, we offer a range of benefits, including:

• Comprehensive health coverage (medical, dental and optical)

• Competitive vacation packages

• Educational assistance and professional development programmes

• Savings or pension plan

• Life insurance

• Travel insurance

• Global mental wellness programme

• Sports clubs and social events

About the Maples Group

Over five decades, the Maples Group has grown from modest beginnings into one of the world's preeminent professional services firms, offering specialised fiduciary, fund administration, regulatory and compliance, entity formation and management and legal services on the laws of the British Virgin Islands, the Cayman Islands, Ireland, Jersey and Luxembourg.

You can learn more about the Maples Group on our corporate website. Experience our culture and our people on our Careers Page or on LinkedIn.

Disclaimer: All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our Job Applicant Privacy Notice at maples.com/privacy for details on how we handle personal information relating to job applicants.