Customer Data Manager, Hawkstone

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base.

T&Pm has been working with Hawkstone for over a year with a dedicated team working across all of their marketing functions and we are looking to expand this team - that’s where you come in!

We need an experienced Customer Data Manager to design, implement, and optimise data processes across both B2B and B2C platforms. The key objective ensure our marketing data is of the highest quality, seamlessly integrated with our marketing systems, and leveraged to deliver personalized customer experiences. This role is critical in driving data-driven decision-making and supporting our growth objectives through enhanced customer engagement and retention strategies.

The marketing team is based in London, while the Hawkstone HQ is in the Cotswolds. You’ll be working with a small dynamic team of entrepreneurially minded individuals - including a marketing Platform Product Manager (Klaviyo), a CRM Campaign Manager and a passionate email creative team - and work closely with the Commercial team and experienced data analysts.

You’ll have a lot of autonomy, and ownership of the end to end data management process, as well as managing third party agencies to ensure GDPR compliance and contribute to our B2B data and lead management strategy to drive higher levels of effectiveness.

Key Responsibilities

• Own customer (including CRM, both consumer and trade) databases, customer data warehouse and dashboards driving customer insights
• Manage all data platforms and agency feeds, ensuring accuracy and seamless functionality
• Define and lead the strategic use of data to enhance engagement and revenue growth, including via our subscription & loyalty propositions
• Leverage 1st-party data and customer segmentation for impactful marketing insights and reporting
• Drive 1st-party data acquisition strategies and ensure data accessibility in collaboration with the Platform Product Lead
• Identify opportunities to apply AI and machine learning for personalization and improved targeting within CRM (Klaviyo)
• Optimize data usage to enhance B2B lead booking and conversion processes
• Establish measurement frameworks to track CRM performance and KPIs effectively
• Automate reporting to monitor purchase growth, campaign performance, segment value migration, and customer loyalty

Skills and Experience

• Bachelor’s degree or equivalent level in a STEM subject (Data Science, Economics, Econometrics, Computer Science, Statistics, Mathematics) or equivalent quantitative subject area or business based discipline
• Experience in a database manager role for a consumer brand, ideally in FMCG (especially alcohol) and/or high growth start ups
• Data and results-driven individual
• Drive to learn new things daily
• Eagerness to grow
• High attention to detail and accuracy
• Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels
• Comfortable working in the fast-paced nature of a start-up alcohol brand, including the ability to work flexibly, and at times under pressure, to meet deadlines and priorities

T&Pm is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.