Demand Forecasting Analyst - Hybrid

Bristol, England, United Kingdom

4/9/2025

At Imperial Brands, we’re challengers by instinct and energetic hands-on operators. Our entrepreneurial spirit is what sets us apart.

We are an inclusive, innovative global FMCG business; driven by a strong challenger culture - supported by 25,000 employees. 

Now is your chance to be part of this thrilling journey as a Demand Forecasting Analyst in our Insights and Intelligence team. Here, you will be at the forefront of shaping our business's direction across multiple product groups including our next generation products (NGP) by creating, maintaining, and presenting the latest market share and volume information. Your insights and analysis, derived from a multitude of internal and external sources, will drive crucial decision-making processes and influence the entire organization.

Collaboration will be key as you partner with various functions within the UK and Irish Clusters, working together to prepare accurate production and consumer-based forecasts that drive our success. Your timely delivery and ability to meet business KPIs will be paramount to our growth and achievement.

This is not just another role – it's a high-impact, highly visible position within the business where your contributions will make a real difference. You'll have the opportunity to leave your mark on the business outcomes and play a pivotal role in shaping our future success.

At Imperial Brands, we foster an environment that celebrates innovation, encourages collaboration, and rewards bold thinking. We provide a platform for you to unleash your potential and have a true impact. 

Please note: This role is based at our Bristol Headquarters where you will be required to be on site 2 days per week. 

Principle Accountabilities

• Using sound reasoning and analytical techniques, you will consolidate internal and external data sources to predict future consumer trends and estimate the likely impact on our future volumes and share of market.
• Collating information on product introductions, product lifecycle timelines and new launches to inform the development of the cluster forecasts.
• Incorporating insights on other local events, competitor activities and distributor events. You will be responsible for generating the volume & share forecast across multiple categories incorporating market trends and future consumer dynamics
• Produce regular forecasting presentations and leading discussions with senior stakeholders to inform and influence business decisions
• Work closely with our supply chain colleagues to ensure Manufacturing capacity can achieve our volume forecasts.
• Identifying and communicating performance gaps against our goals and KPI’s and suggesting areas for improvement.

Skills and Experience Required

• Previous or current experience within a demand forecasting analyst position
• Strong analytical skills with the ability to draw conclusions from vast amounts of data using an array of techniques to produce insightful, actionable outcomes
• The ability to apply insight routinely and to make recommendations and improvements
• Proficient in excel alongside being highly numerate and accurate in order to produce detailed forecasts and to calculate return on investment
• The ability to build strong relationships with key stakeholders based in other locations and to communicate well at all levels, along with the ability to influence stakeholders in other functions
• Good presentation skills - proficient with PowerPoint, with the ability to produce presentations for senior leaders

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at [email protected] to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.