Demand Generation Manager

About CTI

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004.

We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

We break new ground. You'll work on innovative projects using the latest technologies before they hit mainstream. We celebrate calculated risks and learn fast from every experiment.

We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.

We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.

We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

What you’ll be doing

As the Demand Generation Manager at CTI Digital, you'll drive our customer acquisition strategy, owning the lead generation and qualification initiatives that convert prospects into sales-ready opportunities for our full-service digital agency. Working closely with our Head of Marketing, you'll implement data-driven campaigns that identify, qualify, and nurture prospects through to sales-ready conversations.

Key Responsibilities

• Develop and execute multi-channel demand generation campaigns that deliver high-quality leads to our sales pipeline
• Design, implement and optimise email nurture journeys and automated workflows that qualify and progress prospects
• Lead our LinkedIn outreach strategy, from thought leadership content to targeted prospecting campaigns
• Own campaign reporting and analysis, providing actionable insights on funnel metrics and conversion optimisation opportunities
• Partner with content team to strategically distribute and amplify content across channels, focusing on conversion optimisation rather than reach metrics
• Collaborate with performance marketing team on paid media optimisation for lead quality and cost-effectiveness
• Coordinate and drive attendance to events and webinars
• Facilitate seamless lead handover processes, providing sales with the intelligence needed to convert marketing-qualified leads
• Develop account-based marketing approaches for high-value target accounts and sectors
• Test and implement emerging marketing technologies, particularly AI-driven personalisation tools
• Lead quarterly campaign retrospectives and optimisation planning

Your experience

• B2B demand generation experience, ideally within an agency or professional services environment
• Proven track record of hitting lead generation targets and contributing to revenue growth
• Strong proficiency with marketing automation platforms and CRM systems (HubSpot experience strongly preferred)
• Data-driven mindset with experience in optimising campaigns based on performance metrics
• Strong understanding of the B2B buyer journey and lead nurturing best practices
• Experience with LinkedIn Sales Navigator, outbound prospecting tools and email marketing platforms
• Comfortable working with marketing technology and automation tools; keen interest in emerging AI applications for marketing
• Self-starter with excellent project management skills and ability to manage multiple campaigns simultaneously
• Commercial acumen with a focus on ROI and business impact
• Adaptable problem-solver who thrives in a fast-paced agency environment

What sets you apart

• Ability to identify and execute growth opportunities that others miss
• Results-oriented approach focused on driving genuine revenue growth (not just vanity metrics)
• "Roll up your sleeves" attitude; willing to do whatever it takes to achieve objectives
• Curious mindset with a hunger to learn and excitement about testing new ideas
• Working knowledge of SEO, content marketing, and digital marketing principles
• Creative thinking balanced with strong analytical skills
• Experience implementing Account-Based Marketing (ABM) strategies

CTI benefits and perks

🏖️28 days annual leave, in addition to the bank holidays

👶Enhanced parental leave

📈Enhanced pension scheme (8% total)

🏠Hybrid-working - we’re in the office twice a week

👶Workplace nursery scheme

🏥Health cash plan

🛡️Life insurance 2x annual salary

🚴Cycle-to-work scheme

⏰Flexible working hours

🧠Employee well-being and mental health programme

🐶Relaxed working environments - office dogs welcome!

🎉Company socials and lots of fun!