Digital Content Strategist

Sutton, England, United Kingdom

5/15/2025

DIGITAL CONTENT STRATEGIST

Farmers Weekly – MA Agriculture

Be part of something iconic. Celebrating 40 years of industry leadership, Mark Allen fosters a culture of passion, creativity, fairness, and talent development. Now, we're looking for a Digital Content Strategist to bring fresh ideas, digital expertise, and audience-first thinking to our celebrated Farmers Weekly portfolio.

Enjoy the best of both worlds with our hybrid model, three days a week in our Sutton (Greater London) office, fostering connection and creativity. The salary is up to £40,000 (DOE) plus company benefits.

What We Offer

• Professional growth, career development, training, and mentorship through our MAG Mentorship programme.
• A creative, collaborative space to share ideas. Partner with our director/manager and editorial/sales/marketing team to craft strategies that engage new and existing customers.
• Supportive community. Connect with peers across our networking groups and cross-team projects.
  
  

Key Responsibilities

• Content Strategy & Experimentation
• Lead a programme of content experiments designed to grow engagement among key demographics.
• Collaborate with editorial, product and data teams to test formats, topics, and delivery methods (e.g., web, app, email, social).
• Use experiment outcomes to shape our ongoing online content strategy.
• Audience-Led Content Curation/Creation
• Define content needs and curate daily/weekly experiences for priority personas (e.g., contractors, agronomists).
• Collaborate with content teams to shape collections, features, and regular digest-style outputs.
• Work closely with editors to select, package and promote content in ways that maximise relevance and stickiness.
• Support social media and web production functions by sourcing/producing feed content and carrying out quality control checks as required.
• Quality Assurance & Workflow Design
• Design and maintain a streamlined QA process to ensure high standards across all online content.
• Work with the editor to set clear content guidelines and performance expectations for editorial teams.
• Reduce individual bottlenecks by embedding quality into scalable process
  
  

What We’re Looking For

• Alignment with our values. If you're passionate, creative, fair, and nurturing, you’ll thrive in our culture.
• A digital content professional who is confident running content experiments, analysing outcomes, and applying insights.
• A strong editorial eye with proven experience curating content journeys and packaging editorial in ways that build engagement and loyalty.
• Someone who understands audience needs, from contractors to agronomists, and is eager to serve them with relevant, high-quality digital experiences.
• Excellent collaboration skills, working across teams to test content formats, streamline workflows, and ensure high editorial standards.
• Strong attention to detail, organisational ability, and the creativity to experiment and refine.
  
  

Stand Out in Your Application

We want to see your personality, values, and transferable skills shine. To help you stand out, you can:

• Upload a video introduction about yourself.
• Submit a cover letter that highlights your enthusiasm and fit for this role.
• Request a recommendation from someone who can vouch for your potential.
  
  

Show us why you’re excited to join us as we celebrate our 40th anniversary!

Key Details

• Diversity & Inclusion: We value diverse perspectives; they make us stronger. If you’re excited about this role but don’t match every requirement, apply but share how your transferable skills will allow you to thrive.
• Right to Work: Applicants must have the right to live and work in the UK. Unfortunately, we cannot offer sponsorship at this time.
• Our Communities: We’re home to specialist communities, including MA Agriculture, MA Business, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail
  
  

Our Focus: Content is at the heart of everything we do, across print, digital, and events.

We use technology to identify applications generated by AI, ensuring a fair and human-led recruitment process. We encourage all candidates to apply in your own words so we can get to know the real you.

Whether you’re just starting or looking for the next step in your career, Mark Allen will provide you an opportunity to excel.  Ben Allen CEO