Digital Insights Analyst

Job Title: Digital Insights Analyst

Department: Commercial – B2B Advertising

Function: Insights

Reporting to: Head of Digital Insights

Location: Belfast

Role Purpos

eAs a Digital Insights Analyst, you will play a pivotal role in leveraging data to create, manage, and optimise digital audiences for advertisers across Mediahuis brands such as Independent.ie, Belfasttelegraph.co.uk & Sundayworld.com. Collaborating with commercial, product and editorial teams, you will translate complex data into actionable insights, enabling advertisers to reach their target audiences effectively. This role combines strategic thinking, technical expertise, and creativity to maximise audience engagement and revenue potential

.
Role Responsibilities (Overvie

• w)Audience Development & Segmentati
• onUtilise tools such as Google Analytics, Big Query, and PowerBI to segment and analyse digital audience
• s.Develop custom audience segments based on behavioural, demographic, and contextual data to meet advertiser objective
• s.Campaign Support & Optimisati
• onCollaborate with commercial teams to provide pre-sales audience insights and post-campaign performance analysi
• s.Identify trends and actionable insights to optimise campaign outcomes and refine audience strategie
• s.Data Analysis & Reporti
• ngDesign and maintain dashboards to provide stakeholders with up-to-date audience insights and campaign performance metric
• s.Monitor key business KPIs, ensuring data accuracy and timely reporting to inform decision-makin
• g.Strategic Collaborati
• onAct as a data advisor to senior stakeholders, helping to shape digital strategies and support new revenue initiative
• s.Share best practices across teams in Belfast, Dublin, Belgium, and Holland, fostering innovation and learnin
• g.Continuous Improveme
• ntDrive process enhancements in data collection, analysis, and reporting to improve operational efficienc
• y.Stay updated on digital advertising trends and emerging technologies to maintain a competitive edg

e.
Experience & Qualifications (Minimum Experience & Essential Knowled

• ge)A degree in Business, IT, Digital Marketing, Data Analytics, or a related fie
• ld.Minimum 2 years of experience in digital insights, analytics, or a similar fie
• ld.Proven expertise in audience segmentation and campaign optimisati
• on.Experience working across multiple projects in a dynamic, fast-paced environme

nt.
Sk

illsTechnical Sk

• illsProficiency in analytical tools such as PowerBI, Google Analytics, Big Query, and Looker Data Stu
• dio.Advanced Microsoft Excel ski
• lls.Strong understanding of the digital media landscape with a focus on advertis

ing.
Desirable S

• killsExperience with forecasting and budget plan
• ning.Awareness of publishing industry challenges and audience tr
• ends.Experience in data modelling & advanced segmenta
• tion.An interest in AI and other emerging technolo

gies.
Interpersonal

• SkillsExcellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeho
• lders.Team player with a collaborative and flexible approach to
• work.Strong attention to detail and a logical, data-driven mi

ndset.
B

enefitsHybrid Working arran

gementsCompetitive

SalaryPension contribution after 6

months25 Days h

olidaysAccess to learning and development pro

grammesFree employee assistance pr

ogramme
EQUALITY, DIVERSITY & I

NCLUSIONMediahuis values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis is an equal opportunities e