Digital Marketing Executive

Digital Marketing Executive

📍 Location: Northamptonshire

💼 Department: Marketing

📢 Reports to: Head of Marketing

🕐 Type: Full-Time, Permanent

💰 Salary: £32,000 - £35,000 per annum

Role Overview:

Great opportunity for a Digital Marketing Executive to lead digital initiatives across both B2B and B2C channels working with huge retailers.

This role is responsible for delivering growth through data-led campaigns, CRM automation, and eCommerce optimization. The ideal candidate will thrive in a fast-paced environment and bring a strong mix of strategic thinking and executional excellence.

What You’ll Do:

• Develop and execute targeted marketing campaigns that convert and solve real customer challenges.
• Drive digital growth and boost brand awareness across B2B and B2C audiences.
• Lead CRM-driven journeys using platforms like HubSpot to automate and personalize engagement.
• Create onboarding and training programs to empower global teams with CRM tools.
• Optimize eCommerce sites and landing pages to maximize conversions and user experience.
• Collaborate with retail and distribution partners to align online and in-store promotions.
• Manage agencies and freelancers to deliver campaigns on time and on brand.
• Track and analyze campaign performance using HubSpot and Google Analytics, reporting insights to senior leadership.
• Share best practices and contribute to global marketing strategies.
• Represent the brand confidently at industry and consumer events.
• Deliver internal training to upskill teams on digital marketing tools and techniques.

Requirements:

• Experience in digital marketing across both B2B and B2C environments.
• Strong knowledge of HubSpot
• Experience managing eCommerce platforms and digital customer journeys.
• Highly analytical, with a focus on delivering measurable results.