Digital Marketing Manager

Digital Marketing Manager

Location: Hybrid – Tuesdays and Wednesdays in Bournemouth office Monday, Thursday and Friday from home.

Working hours: Monday – Friday 09:00 – 17:30 37.5 hours

About Kortext

Kortext is an exciting and fast-growing tech business in the education sector. As the UK’s #1 student learning content and engagement platform partnering with over 100 UK universities and many more worldwide, we need great people to join our team. Our purpose is to support universities in their mission to educate the next generation of difference-makers!

The Role

The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to drive brand awareness, business growth, and customer engagement. This role requires expertise across multiple digital channels, campaign planning, and performance optimisation. The ideal candidate will have strong analytical skills, experience with marketing automation and CRM platforms, and a strategic mindset to align marketing initiatives with business goals.

Key responsibilities

Digital and Channel Strategy:

o Develop and execute digital marketing strategies across the digital marketing mix, including web, email, social media, and paid channels.

o Ensure consistency and alignment of digital channels with marketing objectives.

o Monitor trends and implement innovative strategies to enhance engagement and conversions.

Campaign Strategy and Planning:

o Lead on strategy, planning and execution of multi-channel marketing campaigns.

o Oversee all marketing campaigns targeting key audiences in line with customer journeys and sales cycles.

o Coordinate campaign timelines and KPIs to ensure successful execution.

o Align to the content and event strategy, market research and product marketing to ensure strong messaging and positioning across campaigns and digital channels.

Lead and Demand Generation:

o Develop and implement demand and lead generation strategies to attract and nurture potential customers.

o Leverage strategic messaging, positioning, and targeted marketing to generate high-quality leads aligned with brand and business goals.

o Optimise conversion funnels to improve lead acquisition and retention.

Marketing Automation:

o Use marketing automation tools to enhance customer engagement and retention.

o Develop automated workflows for lead nurturing, segmentation, and personalised marketing.

Website Strategy and User Experience:

o Lead website strategy, development, and enhancements to improve user experience, and conversion rates in collaboration with the content team.

o Monitor and analyse website performance, leveraging data to optimise user journeys, conversion points, and funnels.

o Oversee external developers and technical enhancements. o Ensure compliance with legal, accessibility and data privacy standards.

o Optimise speed, functionality, and mobile responsiveness for a seamless experience.

SEO and Performance Optimisation:

o Implement SEO best practices for technical and content optimisation.

o Collaborate with the content team to develop and optimise SEO-driven content.

o Conduct A/B testing and performance analysis to improve campaigns.

Analytics, Reporting, and Insights:

o Analyse and interpret digital marketing channel and campaign reports to deliver actionable insights and drive performance improvements.

o Measure key metrics such as ROI and KPIs to refine strategies and improve results.

Key Skills & Personal Attributes:

o Bachelor’s degree in Marketing, Digital Marketing, or a related field.

o 5+ years of experience in digital marketing, with a focus on strategy and execution.

o Expertise in web, email, social media, paid campaigns, and SEO.

o Proficiency in marketing automation platforms and CRM systems like Salesforce.

o Strong analytical skills to interpret data and optimise marketing.

o Excellent project management skills, with the ability to manage multiple campaigns

o Strong communication and collaboration skills for cross-functional teamwork.

o A keen interest in Higher Education and/or SaaS technology.

Kortext Benefits

⌚Flexible working We appreciate that individuals' situations can vary for childcare, studying or many other reasons. With that in mind, we can offer flexibility within hours to accommodate this

❤ Simply Health scheme We have an excellent health scheme plan that allows employees to sign up for the following three months of employment. This includes financial support towards dentists, chiropractors, private appointments and many more.

🏖 Office close to the beach Our Office is situated locally to the beach. In 2022 & 2023, we held our Kortext summer party at the beach, and it was an excellent setting for our remote and local staff to connect.

🏡🏢Hybrid working Following Covid, we adapted to the times, offering remote/hybrid positions, allowing us to source talent outside Bournemouth and expand our business.

✈️26 days Holiday We start at 26 days of Holiday plus eight bank holidays, with an opportunity to increase to 28 days after five years (pro rata for part-time members)!

🧠Learning and development We offer a range of L&D, regular refresher training, coaching and mentoring, buddy programme, and many more!