Digital Marketing Manager - Global

Hatfield, England, United Kingdom

12/14/2024

Your role

We’re seeking a dynamic and tech-savvy Global Digital Marketing Manager to step into the shoes of our current colleague, who is embarking on an exciting new journey within our company. If you're passionate about all things digital and marketing, thrive in fast-paced environments, and are eager to make a lasting impact in a growing business, we’d love to hear from you!

Key Responsibilities

What you'll be doing

• Lead and implement the global digital marketing strategy, focusing on lead generation, brand awareness, SEA/SEO, and social media.
• Collaborate with PayByPhone Marketing Managers to develop digital strategies across global and local markets.
• Manage and execute paid social media campaigns, and set up, monitor, and optimize SEA/SEO initiatives in partnership with internal teams and agencies within allocated budgets.
• Plan and schedule social media content, working closely with PayByPhone Digital Marketing Managers to manage paid campaigns and boost brand awareness.
• Oversee website updates and content improvements, collaborating with local markets to ensure consistency and enhance user experience.
• Utilize marketing automation tools to drive campaign success and promote products/services.
• Centralize the implementation of local direct messaging (in-app, push, email), offering support when needed.
• Work with the internal design team to create localized and engaging content for global campaigns, ensuring a consistent brand image across all markets.
• Suggest and implement new digital acquisition channels to expand reach.
• Track and analyze digital performance using tools like Salesforce, Appsflyer, and Looker, providing detailed ROI reporting.
• Stay informed on digital trends and market behaviors, applying insights to improve strategy and maintain a competitive edge.
• This position covers the following markets: North America, UK, France, Germany, Switzerland.
  
  

What does success look like in the role?

• Delivery of a clear and coordinated digital marketing strategy.
• Local KPIs for performance tracking: CPM, CPI, CPA, #Downloads, #new users… are provided on a monthly basis
• Clear ROI analysis for all digital investments
• Global ranking of the page on the search engines or on the stores
• Global consistency of the brand digital presence
  
  

Skills

• Strong project management skills with a proven ability to deliver campaigns from start to finish.
• Excellent communication, presentation, and organizational skills, able to manage multiple projects simultaneously.
• Proficient in Google & Apple ad platforms, with solid knowledge of SEO, SEA, and MMP tools.
• Webflow or similar CMS knowledge.
• Comfortable collaborating across teams, cultures, and adapting to various work methods.
• Capable of explaining key metrics to non-digital natives.
• Solution-oriented with strong problem-solving, decision-making, and conviction in presenting ideas.
• Fluency in English (if based in UK)
• Fluency in French and English (if based in Paris)
  
  

Qualifications And Professional Experience

• Degree/Diploma qualification in Digital Marketing and/or Digital Communications or equivalent combination of education and relevant work experience
• At least three year’s experience in a similar role
• Has managed awareness & acquisition channels for a company
  
  

About Corpay

Corpay is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.

All offers of employment made by Corpay (and its subsidiary companies) are subject to the successful completion of satisfactory pre-employment vetting by an independent supplier (Experian). This is in accordance with Corpay's Resourcing Policy and include employment referencing, identity, adverse financial, criminal and sanctions list checks. We do this to meet our legal and regulatory requirements.

Corpay is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.

Notice to Agency and Search Firm Representatives: Corpay will not accept unsolicited CV's from agencies and/or search firms for this job posting. Resumes submitted to any Corpay employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Corpay. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.